Candidates About

Professional Experience:

Lucky Brand, Saban Brands, Samsung, Disney, and Various Agencies                      Los Angeles, CA                                               

Senior Project Manager/Interactive Producer – Freelance                                       04/2012 - Present    

·         Clients: Lucky Brand, Samsung, NFL, Toyota and Disney Parks & Resorts e-Commerce sites, ESPN Wide World of Sports and Saban Brands (Power Rangers, Paul Frank and Julius Jr.)

·         Responsibilities have included responsive design website production, advertising rich and standard media banners, mobile/app development, social media and CRM.

·         Produced e-learning mobile applications to support Lexus and Toyota vehicle launches used for dealer associate training (iOS and Android compatible).

·         Created a mobile app for Samsung’s Holiday Helper Program that rewarded Samsung Owners during their holiday shopping experience and led to a 62% redemption rate. Managed 360 campaigns to include Print, TV, and POS collateral elements and experiential.  

·         Worked from discovery phases to defining scope of work, budgeting, production and resource scheduling, developed content matrix and UI schematic.

·         Led development team using Agile/Scrum Methodology during production process, held daily scrum calls and sprints.

·         Managed client budget, change requests, strategic recommendation, creative concepting, and production.

·         Gathered technical requirements, developed user test cases, launch plans and managed QA/UAT feedback and communicating UAT certification.

·         Communicated and translated all relevant needs to UX Strategists, Content Producers, UX/UI Designers and Senior Stakeholders.

·         Collaborated with offline team to insure creative ideas are fully integrated into all campaign elements.

·         Communicated directly with clients during client reviews and provided weekly project updates.

·         Kept all meeting notes and ensured client sign off on all phases of projects.

INNOCEAN                                                                                                                            Huntington Beach, CA                                                                                                                                                                                                                                                                 

Senior Account Executive/Project Manager                                                                          2011 – 04/2012     

·         Managed digital initiatives for Hyundai to include social, mobile, online media and website production efforts.

·         Produced strategic recommendations, scope of work/production schedules and manage client budgets.

·         Led creative team through full project cycle and ensured team stayed on target to meet client goals within budget.

·         Provided information for creative strategies and briefs; communicate clients' needs thoroughly and effectively to creative team.

·         Monitored media/creative effectiveness/quality.

·         Led the launch of the all new Hyundai Azera experience site, online media and social efforts both internally and with outside vendors.

·         Collaborated with offline team to insure creative ideas are fully integrated into all campaign elements.

·         Launched You Tube branded channel and mobile platform to provide richer content to consumers.

·         Led the digital effort for Super Bowl and Academy Award sponsorships, which had online media, social and offline support.

SAATCHI & SAATCHI LA                                                                                                                      Torrance, CA                                                                                                                                                                                                                                                 

Interactive Producer/Project Manager                                                                                            2007 - 2011     

·         Produced interactive digital support for national sales, regional and retail campaigns for Toyota. 

·         Work with creative team in developing concepts and bringing them to life on the web.

·         Responsible to determine site structure, creative brief, establish guidelines for web site build and maintain budget to stay within project scope for Toyota’s buyoatoyota.com website.

·         Manage publisher and vendor relationships to ensure deliverables are in line and on schedule.

·         Experienced producer in building dynamic xml units for Toyota’s national sales events with rich media vendors.

·         Launched Toyota’s first Social Media tie-in to Toyotathon Sales Event, “Shareathon”. Redemption percentage reached 49%.  Generated record-breaking lead and qualified action rates to buyatoyota.com.

·         Part of lead team to assist in re-launching buyatoyota.com mobile site m.buyatoyota.com

·         Manage monthly search term updates with Performics, Toyota’s Search partner. Work closely with buyatoyota.com Search Engine Optimization team and maintain close relationships with Google mobile search team.

·         Experience in producing and editing broadcast footage and produce 2-minute webisodes for Toyota Stories Sales Event program.

·         Responsible for daily updates to buyatoyota.com regional efforts via CMS tool and maintained model year content/yearly matrix for site updates.

American Honda Motor Company                                                                                                 Torrance, CA                                 

Interactive Project Manager/Producer                                                                                            2005 - 2007     

·         Manage and lead interactive web site development team in creating regional sales

promotions online to increase parts sales, dealer participation, and program awareness for Parts Marketing Retail and Wholesale division.

·         Identified strategic approach for online and direct marketing objectives.

·         Developed project plan, technical requirements and user test cases for usability testing.

·         Lead project team in all phases from discovery, creative and design, technical to production launch.

Telemundo Television Network                                                                                                      Burbank, CA                                               

Interactive Sales and Marketing Producer                                                                                     2004 - 2005

·         Hired to steer the re-design of the company’s website www.telemundo.com and develop marketing initiatives to ensure that content and marketing programs are in alignment with the brand.

·         Oversee content and technical teams on production process to final web delivery.

·         Drove creative vision of the brand by working with internal and external content and technical teams.

·         Managed budget estimates, cost analysis on creative and technical development of content, outside vendors, and overall production costs.

·         Examined market research to determine content and identify with channel producer areas of opportunity to form strategic content partner alliances     

·         Negotiated and planned of corporate wide synergy efforts, providing focused and prioritized support to other divisions while encouraging reciprocal support for Internet division.

Univision Television Network                                                                                                               Miami, FL                                                                                                                                                                                                                                               

Integrated Producer and Advertising Sponsorship Manager                                                 1999 - 2004

·         Recruited by President to pioneer, effectively lead development and ensure proper execution to launch www.univision.com. 

·         Appointed to manage a series of increasingly responsible positions, primarily to manage a 5-person executive committee that researched and planned the overall content, design and technical requirements with design creative agency IAB (Interactive Bureau Agency) and IBM as backend technical developer.

·         Scope of responsibilities focused on strategic planning, implementation, creative design, technical requirements, and marketing initiatives.  Forged and managed strategic partner alliances.

·         Credited with designing and successfully launching company web site and e-commerce capabilities.

·         Accountable for mapping out content matrix and creative design strategy for 5 vertical channels; guide designers on the creative direction and marketing strategy to support each channel.

·         Created third-party marketing campaigns and promotional programs with other lines of business to execute innovative sponsorship opportunities and reach a 40MM advertising revenue goal.

·         Presented overall marketing and sales strategies to Univision’s Board of Directors.

·         Generated over 10MM in additional revenue conceptualizing incentive/loyalty program

·         Wrote and presented sponsorship programs to clients, formulated pricing models and served as liaison between sales, technical and production teams.

·         Worked hand in hand with broadcast production to ensure content had interactive usage rights and produce long-form footage for online tie-in.

Disney Online                                                                                                                                          Burbank, CA                                                                                                                                                                                                                                                                               

Associate Producer/Advertising Manager - Motion Picture Marketing Online            1995 – 1999

·         Responsible for online marketing and production for Touchstone Pictures, Hollywood Pictures, Walt Disney Pictures, and other Entertainment properties designed to create brand awareness and increase ticket sales. www.Disney.com

·         Analyzed strategic fit of online marketing programs and integrated tactical programs to ensure fit with overall film or product marketing strategy.

·         Developed long-term strategy for Customer Relationship Marketing for Buena Vista Pictures Marketing and Buena Vista Home Entertainment to include collecting guest information, creating mailing lists, initiating CRM databases, data mining, and analysis.

·         Managed budget estimates, cost analysis, creative and technical development of content, outside vendors, and overall production process to final web delivery.

·         Developed and produced features designed to integrate the various marketing promotions across all business units.

Education:

University of California, Los Angeles                                                                                     Los Angeles, CA

Communication Studies                                                                                                                                      1994