Candidates About

 Scott Crow 

SUMMARY

Technical problem-solver with over 20 years solid experience as Data Management Analyst ,

Social Media Marketing Programs Management, Ad Operations, Social Media Insight, Mobile Application Development, Agile Software Development, Site Management, and Direct User Support.

Seeking a challenging position in an innovative environment where I can utilize my effective marketing campaign experience and diverse analytical skills.  As well as apply new knowledge and experience toward increased responsibilities within the organization and advancement in the industry as a whole.

 COMPUTER SKILLS+

Advertising Agency Experience - Production Driven Marketing Results

Past Clients: Nike, Apple, American Airlines, Disney, Wells Fargo, Hyatt, LA Fitness,
WolfGangPuck, Wal-Mart, Hewlett Packard, Toshiba, Novartis, PGA, Minute Maid, Samsung, AT&T, Microsoft, IBM, American Express, Unilever, 3M, Canon, Sony, Visa, Mastercard and more.

Systems and Applications: Apple / PC, Android, iOS, API's, Adobe Creative Cloud - PhotoShop, Illustrator, Fireworks, DreamWeaver, Flash, After Effects (Omniture/Adobe Site Catalyst, Sysomos, Webtrends, Synthesio, Google Analytics, CoreMetrics, SAS, Adobe Analytics)

Protocols/ Platforms: AGILE - SCRUM – BOOTSTRAP - RESTful  - SOAP- HTML5, CSS3, PHP, SQL, Apache, Linux, Windows, .Net, JavaScript, Actionscript, J2EE, jQuery, Node.js, AngularJS, XML, MADP's. - Responsive Web Design - SEM, SEO, SWOT Analysis, Radian6, Teamsite, TeaLeaf, DoubleClick, Dart, Falk, BlueKai, CheetahMail, Magento, Joomla, WordPress – Eloqua Oracle Marketing Cloud – Marketo - SalesForce Cloud - Adobe Marketing Cloud DTM - DMP - AEM – WCM - Application Development Life Cycle / Systems Development Life Cycle (SDLC)

EXPERIENCE

AEM Architect - Interactive Marketing                                                                                 Ameriprise – Minneapolis, MN                                                                                                                         4/16 to 10/16                                                                                                                                                                                           • Served as Technical Agile lead analyst on multiple implementation projects with business stakeholders for defining Adobe Analytics tagging to capture critical data elements                                                                                                                                   •Work closely with teams to develop pre-project measurement plans and post - project reporting                                  • Gather business requirements for analytics data, guiding business on tracking options/best practices             • Configure OSGI settings for an AEM install base • SOA architecture, and micro services                                                                                                                            • Implement tracking using Adobe’s Dynamic Tag Management (DTM) product, Customization of AEM

Financial Analyst                                                                                                                   Massachusetts Mutual Financial Group – Orange, CA                                                                                5/15 to 4/16                                                                                                                                                            • Provided An Analysis of  Current Financial Situation and Helped Families with Wealth Protection                    • Identify Financial Goals and Concerns                                                                                                                • Illustrate What is Being Done to Reach Business Clients Goals and Deal With Financial Concerns                                     • Identify Gaps, If Present, and Offer Solutions to Fill Them

AEM Architect / Marketing Analyst / Developer                                                                                         Forward Social – San Francisco, CA                                                                                                           01/12 to 10/14                                                                                                                                                         •Technical Agile lead analyst on multiple implementation projects with business stakeholders for defining Adobe Analytics tagging to capture critical data elements                                                                                                                                   •Work closely with teams to develop pre-project measurement plans and post - project reporting                                  • Gather business requirements for analytics data, guiding business on tracking options/best practices             • Configure OSGI settings for an AEM install base.                                                                                                                             • Implement tracking using Adobe’s Dynamic Tag Management (DTM) product, Customization of AEM                                      

Marketing Director / Mobile Engineer                                                                                                           PHH Corporation – Santa Monica, CA                                                                                                             12/10 to 12/11                                                                                                                                                  • Design online e-marketing brand authority and planning best customer acquisition practices                             • Collaborate with sales team to create Eloqua optimized online strategies                                                          • (Software applications, Android, iPhone, IPAD, Blackberry, MADP's)                                                                 • Prepare and present online marketing plans to management & sales team members                                     • Campaign set-up and tracking, and develop campaign measurement requirements

• Provide ongoing management and development of tracking and reporting infrastructure

• Analyze and evaluate website and social media campaign traffic and performance

AEM Marketing Programs Manager / Marketing Analyst
United Imaging / United Interiors - Woodland Hills, CA                                                                           03/08 to 10/10

• Develop and manage content key marketing schedules/time lines for product promotions by working in       partnership with vendor sales, brand marketing, product, operations and creative teams, internally and externally                                                                                                                                                • Manage online content, features, promotions and landing pages to build buzz and consumer engagement opportunities                                                                                                                                                 • Create and own master content/promotions production calendar with project plans and schedules for site content delivery                                                                                                                                                         • ensuring all site assets and promotions are timely executed, up-to-date and approved for publication.                    • Recommend and lead site optimization and future development based on user feedback, key performance metrics and/or industry trends                                                                                                                           • Implemented complete proposal design which exceeded expected 10mil resulting in 35million dollar within first year of business acquisition                                                                                                                    • Management of interns for exact placement of posting media, creative content, and articles for social campaigns

Web Designer / Flash Ad Developer

Instaclick Inc.– Hollywood, CA                                                                                                      2/07 to 12/08                                                                                                                                                          • Interface production design and flash online banner advertising deployment, advanced javascripting,  tracking requirements and landing pages.                                                                                                     • Develop dynamic content focused on increased online social media participation and result driven interaction , measurable results.

Online Production Manager / Ecommerce Director

United Pacific Mortgage – Woodland Hills, CA                                                                              2/06 to 10/07

• Responsible for marketing initiatives for 70 loan officers including; Personalized website creation, landing pages, support documentation with product specifics, reporting software application support, and specialized software installations.

• Develop and design of concise marketing and advertising programs for direct marketing, internet, tradeshow and outdoor advertising.

• Social Marketing strategies including: planning, launching, analyzing and optimizing digital marketing campaigns. (Banner, search, rich media, landing pages and any other combination).

• Developed workflow solution and content management system for mobile access of marketing materials for sales executives.

Creative Director

ElectricAll.org – Northridge, CA                                                                                                                9/04 to 1/06

• Developing Online Standards: create online promotion templates, document best coding & technical design practices.

• Enhance performance, screen report layouts, and review user flow controls for constant site performance enhancements.

Interface Designer

WebQuest – Westlake, CA                                                                                                                         2/01 to 1/02

• Interface design and development of websites in a structure capable of secure website ecommerce solutions.

• Implement a wide range of online software platforms delivering content options using customized programming languages.

Internet Developer – Beverly Hills, CA

Food.com                                                                                                                                               10/00 to 2/01

• Establish WolfGangPuck's new online web presence with online recipes, articles, products and video recipes.

• Create captivating design around useful easy to use site resources.

Web Developer

ENutrition – Northridge, CA                                                                                                                     12/99 to 10/00

• Provide animation and graphic design to online health community.

• Assist marketing and business development to initiate online ad placement and report tracking.

• Comprehensive analysis and implementation of marketing needs based on product criteria.

Web Integrator/UI Design

BizRate.com – Santa Monica, CA                                                                                                              5/99 to 10/99

• Implement prototype site designs and navigation into asp driven ecommerce portal.

• Agile development of enhanced site model based on user reviews to deliver relevant content to enrich user experience and drive revenue.

Illustrator/Web Master

GolfDesign – Garden Grove, CA                                                                                                                8/96 to 2/97

• Design illustrations of industry corporate logos for manufacturing and packaging of PGA and other licensed product lines.

• Responsible for illustration and output of pantone color match mechanical drawings to print for client approval for products including; decals, metal dies, silkscreen, hot-stamping, and prototype production pieces.

Art Director/Web Designer

YPM Inc. – Irvine, CA                                                                                                                                9/94 to 6/96

• Design high resolution advertisement pieces for national and international publishers.

• Create prototype layouts to precise measurements, revise current artwork, manipulate stock photography and illustration of new elements.

• Design artwork and animations for corporate website identity.

• Maintain large amounts of data files across multiple networked drives

CALIFORNIA STATE UNIVERSITY, FULLERTON · 1996 Associates, Business Administration

CALIFORNIA STATE UNIVERSITY, LONG BEACH · 1998 Bachelors, Business Administration