Candidates About

SENIOR PROJECT MANAGER MOBILE INTERACTIVE PRODUCER DIGITAL MARKETING DIGITAL STRATEGIST

I am a Senior Project Manager and Certified Scrum Master and have been managing projects for over 8  years in the digital / interactive space focused on web, mobile web, mobile games & apps, and digital marketing strategy.  I have both improved and implemented Agile methodology in every environment for the last 6+ years; as well as manage various projects for large entertainment clients with budgets over $1M including teams up to 15-20.

I served as the Lead Producer on the design and development of a large scale iOS and Android itineraries and places discovery app based on the Esquire Network shows. My experience also includes pitching new digital marketing strategies and interactive projects, managing Facebook Ad campaigns, and working with clients on social media and mobile marketing campaigns.

Technical Skills

Software, Analytics & Content Management Systems: Business Process Management Software Appian & Salesforce, Omniture, Microstrategy, Smartsheet, Microsoft Office, Project, Visio, Proto.io, Axure RP, Balsamiq, Omnigraffle, Confluence, JIRA, Slack, ServiceNow, Basecamp, Workamajig, Codebase, Wordpress, and Joomla

Certifications

Certified Scrum Master                                                                                                                                          2015 – Present

Professional Experience

Business Analyst/Project Manager, Digital Distribution NBC Universal; Universal City, CA     3/2016 – Present

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses.

·         Act as subject matter expert, provides support, and leads the functionality, integrations, data conversion, and reporting for the Digital Distribution business processes developed on the Salesforce platform

·         Manages the application functionality, enhancement activities, and reporting on various platforms such as Set-top box games, Mobile app experiences, and NextGen Analytics across the portfolio for Marketing, Product, Accounts throughout all phases of the development lifecycle using Agile Methodology with Scrum

·         Engage with a broad range of Digital Distribution business users to drive business requirements, analyze data and processes, and create work products that lead to the implementation of technical solutions

Senior Project Manager, H2 Wellness; Brentwood, CA [Temporary Assignment]                         9/2015 – 3/2016

H2 wellness is a cloud-based, digital engagement company that allows health and wellness brands worldwide to improve the lives of their customers and increase customer satisfaction, retention and revenues.

·         Managing medium and large health and wellness clients from ideation to project launch using Agile development. In addition, also working directly with various vendors such as Silverpop (for user registration data) and NodeBB (for community forums and management)

·         Working with cross-functional teams such as Product, Development (both onshore and offshore), UI/UX, QA, and DevOps to deliver quality solutions and provide support and feature requests on the H2 Platform as well as the H2Fit mobile application on iOS and Android

·         Responsible for project deliverables, status reporting, resource management, mitigating project risk, and keeping clients enthusiastically satisfied through the success execution of projects, features, and issue resolution

Senior Project Manager, Playtika Santa Monica; Santa Monica, CA                                                    10/2014 – 9/2015

Playtika captivates audiences with beautifully produced, highly immersive social based casino games.

·         Managed the daily activities of scrum teams & game development projects by conducting daily scrum meetings, assigning Sprint activities, and monitoring the team’s velocity to ensure quality, scope, and time parameters are met

·         Worked with Management, Product, Marketing, Customer Service, QA, and the Engineers to ensure priorities and project deliverables dates are clearly communicated, understood and executed upon

·         Provided support tools for the game studio as well as Automation Testing for QA smoke and regression process for the game studio across the web, Facebook, and mobile device platforms (iOS, Android)

Mobile Producer/Project Manager, Esquire Network; Los Angeles, CA                                             11/2013 – 10/2014

Esquire Network is a lifestyle and entertainment network featuring programming that speaks to classic and contemporary passions and interests, from fashion and style to food and drink, travel and relationships.

·         Lead Producer on the design and development of a large scale iOS and Android itineraries and places discovery app based on the Esquire Network shows

·         Managing and working collaboratively to define brand strategy, marketing, architecture, user design, user experience, and testing for the mobile app

·         Coordinating project priorities, schedule, status, scope, and business requirements, both with stakeholders and development team on an iterative basis using agile with scrum development

Mobile Project Manager / Digital Strategist, Trailer Park; Hollywood, CA                                        8/2012 – 5/2013

Trailer Park is the world's leading entertainment marketing full-service agency for a broad spectrum of clients, including theatrical, television, home entertainment, video games, mobile web and mobile games, and publishing.

·         Pitched new digital marketing strategies and interactive projects to clients, managing Facebook Ad campaigns, and working with clients on social media and mobile marketing campaigns

·         Managed various mobile web, mobile games, and mobile / tablet application projects for large entertainment clients with budgets over $1MM in an Agile development environment using Scrum

·         Collaborated with producers to provide creative and data driven features on mobile game projects and business model recommendations to optimize revenue and increase user engagement (gamification)

Senior Mobile Project Manager / Mobile Marketing, Usablenet; New York and California        8/2011 – 8/2012

Usablenet is a global technology leader for mobile and multichannel customer engagement that allows companies to extend their brand to consumers across multiple channels, including mobile, tablets, Facebook, and in-store kiosks.

·         Managed concurrent Top Tier retail mobile commerce accounts and coordinated mobile web eCommerce and app development projects with cross functional teams using Agile with Scrum project management

·         Set up, managed, and reported to clients on mobile commerce metrics using Google Analytics, Omniture

·         Managed mobile marketing campaigns deployed various digital marketing channels, including targeting and segmentation

Digital Marketing Manager Digital Mindshare; Port Jefferson Station, NY      6/2009 – 7/2011

Digital Mindshare provides digital marketing strategy, mobile, social media services. Also provides a coaching platform that gives digital marketers a way to stay current and competitive in the digital marketing space.

·         Developed digital strategy and executed SEO, Mobile, and Social Media campaigns - defining, documenting, and tracking requirements through each phase of design and development from inception to launch

·         Worked with cross functional teams to ensure that all online content, promotions, and messaging are in line with the digital strategy of each project

·         Delivered $150K project on-time/on-budget by introducing and implementing agile project management best practices

Digital Project Manager, Publishers Clearing House; Port Washington, NY  3/2008 – 6/2009

Publishers Clearing House (PCH), is a multi-channel direct and online marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment (mobile games, microsites, etc).

·         Worked on Microsites and large Web, Social Media, Mobile application, Mobile Marketing, and Email Marketing projects

·         Responsible for project scope documentation, requirements gathering, high level application/business flow diagrams, project plans, meeting coordination and facilitating internal business and technology groups

·         Implemented multiple website projects, mobile games, and a new Email Marketing Campaign, Segmentation and Email Scoring system for the entire Company

Education

·         Mini-MBA: Digital Marketing, Rutgers University, New Jersey                                                          2011

·         Master of Science, Long Island University/C.W. Post Campus, New York

o   Major: Information Systems Management, GPA: 3.71                                                                   2001

·         Bachelor of Science, State University of New York at Farmingdale, New York

o   Major: Business/Computer Management of Technology, GPA: 3.59                                       1999

Entrepreneurial Ventures

·         Launched a Facebook and Mobile game for the Android platform called The Arena                      2011

·         Started Web Design/Dev & Project Management businesses, VFD Group, Inc.                                  2007-2010

·         Started IT consulting business, EZ Biz solutions, Inc.                                                                                     2004-2006