Candidates About

Michael L. Parks

BACKGROUND/SUMMARY

·         Key contributor and excellent communicator that excels at collaborating across diverse groups and stakeholders at all corporate levels.

·         Experienced strategist for optimizing and integrating overall web presence and performance.

·         Highly skilled at maintenance and support of all aspects of websites including User Experience, User Interface Design, Information Architecture and Usability.

·         Experienced with numerous CMS and web platforms, highly proficient with Adobe Creative Suite (Photoshop, Illustrator, Flash) and web technologies (HTML, CSS).

Business Systems Analyst

Acumen LLC                                                                                         June 2017 to present

Review, analyze, and evaluate business systems and user needs. Documents requirements, defines scope and objectives, and formulates systems to parallel overall business strategies. Collaborates with a dynamic cross-functional team to ensure effective maintenance and development of websites and website activities. Provides client services to external website users for multiple project websites related to health care policy. Produces, distributes, and updates website support documentation. Conducts user acceptance and other front-end testing when necessary

Web Site Manager - Americas

NetApp                                                                                   October 2013 to January 2017

Responsible for managing all aspects of the Americas websites including: web platforms, architecture, design, web content management systems, web data analysis, website usability, search engine marketing, tagging, and overall web marketing strategy. Primary contact for content and updates to corporate and community websites.

Provide strategic direction, vision and leadership for web strategies in support of corporate activities and marketing campaigns. Create weekly and monthly reports for site activity and campaign effectiveness.

Leverage expertise in digital tracking, interactive marketing, and web analytics to achieve corporate objectives. Establish, review and interpret online metrics and key performance indicators, and implement actions to improve and optimize keyword management, website effectiveness and user experience.

Drive day-to-day website operations, troubleshoot HTML/CSS issues, develop process improvements, and oversee all website improvements and maintenance. Develop and implement metrics to track, measure, optimize and analyze all web initiatives for continuous improvement.

Effectively manage relationships with outside firms and agencies to deliver cost savings and positive user experiences.

Manage all aspects of domains, including registrations, purchases (including negotiation with outside owners), budget, DNS updates, SSL certificates, policy creation and administration, and evangelizing domains throughout the organization.

Web Project Manager

NetApp                                                                               November 2009 to October 2013

Managed global cross functional project teams as the project manager

Managed delivery of the digital experience of marketing programs, campaigns and product launches with focus on visually appealing web pages.

Identified and executed opportunities to improve and expand digital marketing strategy and presence on the Web.

Project managed implementation of new digital marketing features including tools and applications.

Implemented comprehensive digital experience for global marketing programs on internal and external web properties.

Managed the execution of global marketing campaigns, product launches and strategic projects resulting in enhanced user experience and improved ability to generate revenue.

Web Domain Manager for company handling a portfolio of over 1,200 domains. Developed Web Domain policy and procedures and created Corporate Domain Policy with senior management support. Created company domain database using SQL database to track purchases and renewals.

Web Technology Manager

NetApp                                                                                  August 2005 to November 2009

Managed technical team overseeing technical development for all aspects of marketing on global corporate website. Led day-to-day operational maintenance and support, including SLAs and support processes. Created 24/7 response process for web site and community support.

Negotiated corporate-wide license for Jive application saving the company $1m. Jive administrator.

Negotiated contract for and implemented Akamai Dynamic Site Accelerator and net storage backup.

Led project to develop a custom Content Management System(CMS) and migrate corporate web site utilizing CSS, Javascript, and HTML 5. Researched and proposed recommendation for SaaS CMS, led project to migrate content from internal system to SaaS CMS.

Led continual web site redesign and enhancement projects to achieve increased usability and effectiveness of web presence.

Provided analysis and strategy on usability, content and search functions.

Researched, hired and managed external vendors for platform web technologies.

Led project to accelerate web performance, enable failover protection, and archive content which resulted in improved worldwide performance and 100% uptime of corporate web site.

Assembled cross-functional team to develop strategy and governance, and managed day-to-day program operations.

Managed web site analytics program including migration from Web Trends platform to Omniture/Adobe Site Catalyst

Took over domain management from NetApp IT department and managed all aspects of web domains, including purchases, registrations, and all DNS management.

Director of Web Operations

Pinnacle Systems                                                                  January 2001 to August 2005

Responsible for all aspects of corporate website including site content, visual design and architecture, and web development. Led a project to create a proprietary Content Management System.

Lead Graphics Designer

3Com                                                                                 September 1997 to January 2001

Responsible for full site redesign, concept creation, wire frames, and web-ready graphics. Collaborate with team members on design practices and style guide as well as day to day site image production using Adobe Illustrator and Photoshop.

Education

Microsoft Windows NT Server Certified

Novell CNE

University of Wisconsin – Whitewater: Psychology

Volunteering Experience

Community Television of Santa Cruz County – Certified Studio Audio and Cameraman

National Ski Patrol – Outdoor Emergency Care Certified