Candidates About

Edward Anderson

I am a visual storyteller with over 10 years multi-disciplinary experience in translating strategic vision and marketing objectives into graphic design. I believe in the power of images to express and drive ideas, experiences, and emotions, which is what I am able to achieve through tireless attention to detail, integrating multiple design elements, and translating consumer insights/trends into tangible, brand-right designs. With experience in freelance, consumer electronics, start-up environments and personnel management, I am a seasoned lone wolf or dynamic member of a pack.

PROFESSIONAL EXPERIENCE

Freelance                                                                                                                                                                                          May 2004 – Current

·         Providing strategic, creative visual solutions over a range of mediums such as Print and Web Design as well as Photography and Video to deliver Presentations, Packaging, Marketing & Collateral Materials, Logos & Identity, Email blasts, Web Sites and more.

·         Maintain effective communication with client, vendors and printers throughout design and production process.

“Wireless Startup”, Los Angeles, CA                                                                                                                          May 2015 – December 2015

*Confidential Wireless Company

Creative Director / Art Director / Graphic Designer

·         Leveraged working knowledge of wireless electronics industry to help this re-branded wireless wholesaler recapture market share and maintain business relationships, while repositioning itself as a trustworthy and innovative leader. This was design thinking in a tactical business context

·         Created company logo and brand identity, successfully re-branding WS into a consumer-relevant electronics/accessory company. Signaled to distribution partners that the new company was forward-thinking and dynamic

·         Executed WS branding across multiple channels: print, display, sales support, email and web

·         Determined creative direction and collaborated with external web development partner

·         Responsible for the complete life-cycle of the creative process for entire WS portfolio, from conceptualization to final delivery

·         Included hands-on design of 2D product concepts, product packaging, technical specifications/guidelines, communicating with external manufacturers, web assets, supporting sales, and ensuring that the deliverables are in line quality and exacting expectations

·         Managed creative department budget

Creative Director / Art Director / Graphic Designer                                                                                                                May 2006 – May 2015

Wireless One, Los Angeles, CA

·         Creative Director

·         Responsible for the conceptualization and execution of creative projects and initiatives; from creating key elements of a brand’s holistic vision, through development and application of visual identity and brand experiences across diverse touch points such as communications, packaging, digital, product and environmental design

·         Art Director

·         Enhanced logo and WO identity for improved consistency and brand recognition across all business channels and collateral

·         Conceptualized and created all advertisements for industry-related print editorials

·         Created and directed all web marketing material, including eblasts/email marketing and social media

·         Designed and managed company website

·         Product Marketing Process (for WO products, and rebranded generics for retailers (500+ total))

·         Photographed all product for print material, packaging and web-ready output: product shoot, post-editing

·         Product description and copywriting: for use on all sell sheets, product catalogue and web

·         Product packaging: inception, parameters, die lines, package art, (WO products as well as company clients). Communicated creative vision to manufacturers, including construction materials, inserts and accessories

·         Product manual: tested product, wrote operating manual and integrated the manufacturer’s specifications. Worked with a translation service for French and Spanish translations. Formatted with finished manuals were in 3 languages

·         Management

·         Manage and oversee the delivery for a variety of programs, defining project scope, goals and deliverables on time and on budget

·         Created in-house design department and photography studio

·         Created an asset management network to facilitate file sharing structure with backup and redundancy

·         Interviewed, hired and managed designers to aide with daily design/marketing operations

Graphic Design Intern / Asst to Art Director                                                                                                                        May 2003 – August 2003

The Marko Group, Jacksonville, FL

·         Designed the corporate ID package for Aegis Shelters

·         Collaborated to establish a 6-month ad campaign for Aegis Shelters

·         Developed multiple ads for Hotbox Enclosures

·         Produced a series of advertisements for NORS (National Opinion Research Services)

EDUCATION

Kansas State University, Manhattan, KS

Bachelor of Fine Arts (B.F.A.) Graphic Designs, December 2003

Honors & Activities

Collegiate Athlete

Selected as top 25 Visual Communications students at KSU

Nominated to participate in the Winegardner Competition for outstanding designers at KSU

Awarded for advertising excellence in the wireless industry by RCR Wireless Magazine

SKILLS

Branding, Packaging, Design Strategy, Design Research, Presentation, Mac & PC, Color Theory, Layout, Typography, HTML5, CSS3, Wordpress, Photography, Video

SOFTWARE

Adobe Creative Suite, Photoshop, Illustrator, InDesign, Lightroom, Dreamweaver, Premiere, MS Office

LANGUAGES

English, French: Conversant

STRENGTHS

Communication – A firm believer in keeping team members and vendors involved in project developments and advanced scheduling for streamlined proficiency.

Design Experience – Qualified in all aspects of design and creative productions. Established in print, web, publishing, packaging and multimedia.

Organized and Resourceful – Good planning breeds good results.