Debbie A Fuja
- CRM Project Manager
- San Jose, CA
- Member Since Apr 06, 2023
Candidates About
Debbie A Fuja
Professional Summary
Senior leader with over 10 years of experience managing Enterprise applications, aligning to Strategic initiatives with a keen ability to understand the needs of the business and technologies. Accomplished with guiding peers, cross-functional teams and management to achieve the desired goals.
Business Processes and Proficiencies
Project / Program Management Business Documentation PMP Trained
Website Development Vendor Management (RFI/ RFQ/ RFP) IT Liaison
Data Management & Analytics Salesforce.com Integration SDLC
CSM CPO Enablement
Change management Benchmarking Marketing Automation
Team set up- Hiring/ Mentoring Communication Sales Operations
Professional Experience
ESRI 2013 - Present
CRM Project Manager, IST Redlands, CA
Responsible for management of projects on the global instance of the Salesforce.com Platform that relate to Sales Cloud and Partner (Communities) and Pardot. Worked in both SDLC and Agile scrum methodologies.
Key Accomplishments:
o Led the successful redesign and migration of the Partner Portal to Communities for the ESRI Partner Network team. This was my 1st project at ESRI. Quickly got up to speed, developed the trust of the team, provided leadership and delivered a solution within an aggressive timeline.
o Rolled out Salesforce1 - this required a comprehensive evaluation and roll back customizations originally implemented to support business processes.
o Served as the ERSI scrum master, working with an implementation partner to build and deliver Pardot.
o Manage cross-functional project teams (e.g. SAP, Integrations, Service Cloud, etc.) to deliver enterprise initiatives.
o Responsible for the management of day to day relationship with Salesforce (e.g. release coordination across the shared platform, SF cases, meetings, review of new features, etc.).
o Lead product backlog / prioritization with product owner(s).
o Continually guides, trains and mentors team members to help improve the understanding of technology, ESRI goals and Business Analyst practices.
o Directed Agile scrum teams consisting of collocated team members.
o Worked with Senior Management to identity priorities for strategic business goals.
o Recognize, assess and remove impediments on behalf of the team to allow work to proceed without interruption.
o Maintain a sense of governance across the platform to ensure there is no negative impacts on what is being developed and delivered.
Independent Consultant 2011 - 2013
Diagnosed the needs of small businesses and developed effective tools (reporting, analytics and websites). Implemented comprehensive project management plans, following SDLC/ Scrum methodologies. Conducted GAP analysis, gathered best practices in order to make recommendations. Documented requirements and acceptance criteria.
Cisco Systems, Inc. 1996 - 2011 Program Manager, IT Sales Operations, Irvine CA 2007 - 2011
Managed and developed Sales tools for Global Sales organization using the Software Development Lifecycle (SDLC). Acted as liaison between project sponsors, stakeholders and the core project team in the successful completion and implementation of projects as defined by the project’s charter. Sourced, selected and managed contractors on projects.
Salesforce.com Administrator
o Collaborated with international business stakeholders to design, document and implement sales operations processes used to build Salesforce.com for a 200+ global sales force, with realized productivity gains of 70% and annual sales gains of $14 million
o Managed a team of 3-6 developers (both onsite and remote) to accomplish business goals within aggressive timelines
o Guided users through best practices to enhance and increase their knowledge and user adoption of SFDC.
o Managed documentation on processes, policies, application configuration (triggers, workflows, security settings) and related materials for users
Consumer Channel Programs- Consumer Channel Network
o Led all project activities, schedule resources from the creation of the initial client request to final delivery
o Responsible for managing all the IT build and integration aspects of the Reseller program which provided promotions, events, learning and other tools to over 10000 global partners.
Goals and Territory Management System
o Led team to create a self-service portal accessible for business owners to make real- time changes thereby reducing the need for urgent IT support and fixes
o Designed the data integration framework between a legacy data warehouse environment and Salesforce.com
Sales Analytics. QlikView Reporting
o Expanded on existing QV platform to deliver enhanced analytical reporting capabilities for Senior Sales and Finance Management
o Gathered business requirements to produce KPI’s for executive dashboard reports
o Created use cases, test cases and led entire testing process with stakeholders
Sr. Project Manager, Marketing IT 2005 - 2007
Managed and delivered web projects for the Consumer Products division. Established and maintained project plans, reported progress, generated risk assessments, escalated issues when needed and conducted frequent project review presentations.
o Devised and drove complex schedules to ensure a successful 60 day project launch to meet Consumer Electronics Show (CES) launch initiative
o Championed the needs of the business as the liaison between business and IT
o Created detailed business requirements, functional specs, use cases and test cases
o Successfully launched a new Website while building a new content management system and strategy. Included supporting infrastructure
o Scaled the website’s architecture to allow for future growth based on corporate acquisition strategy
o Drove on-going enhancements and globalization of website into all languages and countries
o Implemented and socialized the Software Development Life Cycle (SDLC) process within the Sales and Marketing and IT organizations
o Increased the functionality and offerings of the reseller portal (Cisco Channel Network) which encompassed over 10,000 global Resellers
Project Manager, Web Marketing 2002 - 2005
Responsible for the redesign of cisco.com pertaining to certain ‘site areas’ hosted on the site. Through research and analysis, developed requirements which included information architecture, wireframes, UX flows and use cases.
o Led all activities in the redesign and launch of five key content areas of the new Cisco.com website
- Managed cross- functional teams of Developers, Information Architects, Engineers, Analysts and Stakeholders
- Aligned projects with the PMO, developed task assignments and project deliverables
- Adhered to the SDLC project methodologies on all engagements
o Established and maintained project plans, reported progress, generated risk assessments, escalated issues, facilitated project review presentations.
o Led stakeholder groups as large as 50 people with different objectives, expectations and pain points to work towards a global strategy
Buyer / Contract Negotiator, Finance 1996 - 2002
Responsible for marketing purchases and vendor selection process through the execution of RFPs. Managed multimillion dollar contract negotiations and managed vendor relationships. Realized over $10 million in annual cost savings.
Education and Professional Credentials
Bachelor of Science, Business Administration University of Phoenix, San Jose, CA GPA 3.85
PMP Trained, George Washington University
Salesforce.com Certified Administrator
Certified Scrum Master, Scrum Alliance
Certified Product Owner, Scrum Alliance
Technologies
MS Office Suite, MS Project, PowerPoint, Salesforce.com, Salesforce Communities, Agile Accelerator, SharePoint, Visio, Oracle 11i, SSO, Box, Okta, Exact Target, SaaS, Pardot, Target Process, HP Quality Center, Demand Tools
Personal Interests
Active volunteer with local Animal Rescues Volunteer with YMCA
Tutor with School on Wheels Junior League, Orange County