Areas of Expertise

Data Analytics

Marketing

Return on Investment

Project Planning

Strategic Leadership

Department of Defense

Creative Concepting

Technology Focused

Training/ Teaching

Public Speaking

Mentoring

MS Office Developer

Web Programmer

MBA; Software Mgmt. University of Phoenix Magna Cum Laude  - 2008

BS, Computer Science, American Sentinel University Cum Laude  - 2004

MS, Data Analytics, Johns Hopkins University

Currently Enrolled

Certified Python Developer - 2016

Federal Appropriations Law Certificate – 2009

FEMA Certification

ECS Construct - 2007

Education and Training Manager Course – 1997

Private Pilot – 1988

Assn of National Advertisers (ANA)

International Council of Airshows (ICAS)

- Continual champion in the use of detailed analytics, historical trending and measurable business practices to improve evolving programs

- Multi-disciplined strategic thinker with a proven track record of bridging multiple programs into a cohesive and professional units

- Passionate leader seeking to solve difficult challenges from every spectrum using multiple levels of experiences and insight

- Successful both in the military and business world; conveys experiences of both into every project and team with which he is involved

RECENT ACCOMPLISHMENTS

- Central to the creation and development of two new business ventures mixing technology and marketing;

- Extensive business and marketing analytic work; routinely compared historical trends w/ current big data algorithms; SQL, SAS, Excel

- Developed industry leading Return on Investment (ROI) analysis; emulated by other departments measuring Advertising/ Marketing

- Redesigned advertising program via data analysis for maximum efficiencies; competed with competitors with 10 times the resources

- - Tripled national exposure & increased sales leads; higher than historical previously possible; met annual sales goals 4 years running

- Mastered complex Depart of Defense strategic planning/ budgeting system spanning from inception to program execution

- - Nine years PPBE experience; Selected as Personal & Training Panel Chair after 2 years; Over $1B, 7 corporate divisions, >25,000 people

PROFESSIONAL EXPERIENCE

Chief of Operations (COO)/ Chief Financial Officer (CFO), Life.Cafe Inc. Bellevue, WA                                                                    Nov 2017-Present

-  Set up business structure; Established accounts; IRS, Census Bureau, EFPTS, USPTO, SSA, State Dept. of Revenue, Comptrollers, etc.

-  Established all financial systems and processes including payroll, stock issuance, Proforma development, Balance Sheet/ Cash Flows

-  Established all employee onboarding including employee handbook, onboarding policy, state and federal compliance, and benefits

-  Work with investors and advisors of the board; regularly authored blog posts; wrote/ directed/ edited all video commercials

Chief of Operations (COO), bThere Inc  Tysons Corner, VA                                                                                                                                             Oct 2015 – Nov 2017

-  Set up new business structure of virtual reality company (bThere.io); two new websites, business wide applications and multiple services

-  Wrote technical columns for blog, Facebook, Twitter, YouTube, Medium; Multiple views increased brand recognition by 34%

-  Established eCommerce solutions selling on company website & Amazon. Extensive work in Seller Central; reduced inventory cost; 41%

-  Produced > 200 360°/VR videos including stitching, editing, coloring & transcoding; Kolor AutoPano Pro/ Giga, Adobe Creative Cloud

-  Wrote video transcoding engine; Google cloud srvs; converts 1000’s of videos @ 50 transcodes; FFMPEG, Python, BASH, Saved > $216K

Chief, ANG Marketing and Advertising (CMO) Joint Base Andrews, MD                                                                                                            May 2010 – Nov 2015

- Program started with lowest recognition rate of any military branch; Oversaw complete “rebranding” of ANG worldwide marketing

- - Capitalized on social media & web-based media against competing military advertising campaigns; 3X awareness with same budget!

- Recognized as the leader within the DoD with strategic thinking in marketing and advertising; advised other military components

- Oversaw merger of an integrated military and civilian Marketing creative branch; deeply involved in efficient adjustment of duties

- - One-of-a-kind asset leveraging strengths of both military and civilian expertise garnering 3:1 savings ratio to ANG; 2 Telly Awards

- Initiated comprehensive event marketing program; created on-the-ground displays attributable to real-time statistics; resulted in 10:1 ROI

- Exploited industry movements within NASCAR season to garner over $7.5 M in advertising for only $1.2 M investment: Over 6:1 ROI

ANG Personnel and Training Panel Chair (Senior Budget Analyst) Joint Base Andrews, MD                                              August 2006 - August 2014

-  Represented the programs, personnel and financials of 7 different functional level areas; over $1 billion total assets; > 25,000 jobs

-  Instrumental in preparing, advocating for & garnering of over $92 million for specific medical, recruiting & family readiness programs

-  Deemed one of the best in ANG regarding the funding process and regularly represented constituents at the Pentagon/ Capitol Hill

-  Innovatively authored POM database showing recruiting and training costs of any ANG program system; efficient decisions offered

-  Catalyst for negotiating support in Wounded Warrior Program with OSD, the Yellow Ribbon program and State Partnership Program

Chief, ANG Chief Medical Financial Resources (CFO) Joint Base Andrews, MD                                                                           August 2006 – April 2010

-  ANG Medical Commodity Manager overseeing a $131M program with distributions across all 89 ANG wings and 10 Aeromedical units

-  Brought an additional $24 M to medical fixing historical problems; Single highest increase in ANG medical funding in history

-  Reshaped medical resources from field to HQ levels emphasizing responsible & reportable financial execution at 89 nationwide units

-  Successfully tied strategic programming to budgeting of each unit, observed all performance; strongest financial program at the time

Air National Guard Medical Chief Information Officer (CIO) Joint Base Andrews, MD                                                                May 2004 – April 2010

-  Networked with senior staff at HAF, DoD and TMA, integrating all military medical IM/IT strategies and solutions for the ANG

-  Initiated transfer of all ANG units to centralized physical evaluation system (PIMR) in line with Air Force; Automated immunizations

-  Architect of nationwide installation of modern electronic medical records to ANG; each member has real-time medical updates

-  Pioneered nationwide ANG Dental program equipping/ training on digital dental radiography; $8M program spanning 2 years

-  Active Programmer: VB, VBA, C++, JAVA, Html, DHTML, XML, ASP, ASP.Net, SharePoint, MS Access, SQL Server, SAP

Chief, Air National Guard Medical Logistics (CLO) Joint Base Andrews, MD                                                                                    May 2004 – August 2006

-  Coordinated best practices with DHS, DHHS, other DoD Entities, FEMA; Selected for cross-functional learning team with Israeli AF

-  Lead on logistics for creation of CERFP/ HRF mission; Extensive time and effort with FEMA in doctrine, exercising and validations

-  Author and developer of ANG medical Consolidated Storage and Distribution System (CSDC) located in three central locations in U.S.

-  - Unique hub-and-spoke concept of medical distribution saved millions of dollars & served over 13,000 victims for the past 10 years

CEO, Northern Software Solutions, LLC Dunbar Wisconsin                                                                                                                               May 1997- June 2001

-  Founder/CEO Northern Software Solutions, LLC; Database software company; small business, local colleges & government agencies

-  Reached over $500K in sales after first year; 7 employees total with 3 major clients and numerous smaller businesses