Candidates About

Osbaldo Garcia Pina

SUMMARY

Dynamic detail-oriented and results focused Visual Designer & Digital Producer with extensive experience in marketing creative services management with hands-on experience in video editing and creation of compelling and cutting-edge motion graphics. Strategic partnership with cross-functional teams and problem solver. Passionate about technology and visual communications.

SKILLS

Visual Design / Digital Marketing Advertising / Social Media / Brand Management / Project Management / On-air Video Promotion / Motion Graphics Design / UX / UI Design Video Edition / Post-production / Adobe Creative Cloud, Adobe Creative Suite / Photoshop / Illustrator / InDesign / After Effects / Premiere / Element 3D / Cinema 4D / Autodesk Maya 3D / Microsoft Office / PowerPoint / Excel / Outlook

PROFESSIONAL EXPERIENCE

Design and Production, Sr. Manager

SKY 2013 - 2017

Managed a team of graphic designers, video editors, and producers providing in-house creative services. Responsible for designing and producing creative graphic development for broadcast and digital spots, digital content for marketing, graphic packages, mobile apps, web based services and digital assets for Over The Top video services (OTT), editing reels / trailers for PPV events, collaborating with cross-functional teams such as Marketing, Programming, Production, IS Development, and Engineering.

·         Successfully led all On-Air promotional campaigns for NFL Sunday Ticket, MLB, NBA, NHL, LFP, Premier League as well as for exclusive Television channels such as SKY Sports, SKY Sports News, SKY Premiere, SKY One, Special Weekends and SKY View. Increased PPV sales by 12%.

·         Formed and managed in-house creative services department. Mentored graphic designers, motion graphic producers. Reduced operation costs by 23% of annual budget.

·         Improvement performed on digital marketing and multichannel advertisement strategies for 2014 FIFA World Cup Brazil. Increased subscribers by 18%.

·         Drove UX/UI design projects for OTT, interactive TV, mobile apps and web-based developments. Increased customer web traffic and on-line sales by 14%.

·         Managed Digital Sales Force Project to provide real time analytic and strategic information and tools for sales representatives and distributors.

Design and Production, Manager

SKY 2007 - 2013

Oversaw post-production creative graphic development from designing to producing digital content and off-line collateral printing. Coordinated creative services. Designed and produced On-Air and multichannel communication campaigns.

·         Improved branding and visual communication strategy for Training Channel Program. Achieved engagement and productivity of sales force and distributors by 28%.

·         Led UI Design project for SKY+HD Set-top box in coordination with DirecTV U.S. and SKY Brazil. Increased subscriptions by 33%.

·         Designed and implemented corporate brand identity manual, brochures and welcome kits.

Sr Digital Creative Designer

Televisa. 2001 - 2007

Responsible for the visual design development of brand identity campaigns for broadcast and promotional campaigns.

·         Coordinated design department producing promotional materials. Improved production by 40%

·         Developed branding identity for TV channels and Special Events.

EDUCATION

Social Media Professional Certificate

Pepperdine University

Bachelor´s Degree in Graphic Communication

Universidad Nacional Autonoma de Mexico

COURSES

Project Management

Televisa

Creative Reboot

Planning Strategy

Miami Ad School

Maya 3D and Visual Effects Certificate

Aula Virtual

LANGUAGES

English / Bilingual proficiency

Spanish / Native

Italian / Elementary proficiency