Ana Guilbert
- Digital Project Manager
- Charlotte, NC
- Member Since Jun 13, 2023
Candidates About
Ana Guilbert
OBJECTIVE:
Demonstrated and accomplished Digital leader with a unique blend of Marketing, Consulting, Project Management and Technology expertise. Exceptional record of strategic planning/execution, building high performance Sales, Marketing and Technology teams, coaching/developing talent, operational excellence, and resource management. Proven ability to design, implement and manage visually compelling, distinctive and engaging digital experiences.
Specialties: Strategic Commercialization, Consulting, Project Management, Technology, CRM, Digital, Process Improvement, Platform Integration, Agile Methodology, Mobile Solutions, Channel and Brand Management, Training and Development, Analytics and Reporting Strategy.
TECHNICAL SKILLS
Operating Systems – Windows, MAC
Software - Microsoft Office Suites 2013, Adobe Acrobat X Pro Reader, Adobe CS6 Suite, Salesforce.com, Exact Target, Adobe DTM, Omniture, Constant Contact
Languages – HTML/HTML5, CSS/CSS3, Bootstrap
Search Engine Optimization - Google SEO tools (Analytics, Ad words, Keywords, Webmaster Tools)
Content Management Systems – Kentico CMS 6, Kentico CMS 7, SiteCore 7.2, Joomla 2.5, Wordpress
7 years of cross-platform digital experience including analyzing, designing, testing, maintaining and managing digital channels from ideation through deployment.
PROFESSIONAL EXPERIENCE
Alter Imaging 09/2016 – Present
Digital Project Manager
Primary liaison between the Client and the creative/development teams
Managing workflow process and all project management documentation from project inception to completion
Managing and maintaining overall Client communication/relationship
Ensuring Client requirements and project are fully understood and delivered on time
Moving projects forward by leading and participating in all sessions related to the web application cycle both with Client and internally
Leading internal project retrospect’s upon project completion to attribute to continued process improvement
Ensuring Client and internal teams clearly understands overall project requirements/deliverables
Demonstrated ability to recognize scope creep thus providing transparent Client communication
Proven ability to manage and coach internal teams including design team, development team and project management team
Proven ability to manage project financials including forcasting and overall budget
ConMed 02/2013 – Present
Managing Consultant, Digital
Developing, testing, maintaining and managing multiple internal and public facing websites, including ConMed’s global corporate web platform
Implementation and analysis of website reports (site analysis, KWA, Google analytics)
Partner with IT resources during the management of multiple web environments (Development, Test,
Production)
Partner with digital ad agency of record in the strategic implementation of digital marketing assets
Reconstructing website naming conventions and structure
Implementing SEO strategies and methodologies
Developing HTML emails/web landing pages
Implementation/creation of website graphics
Member of Digital Marketing Channel project Steering Committee
Email campaign management via Constant Contact
Responsible for eCommerce inventory management
New York Life Insurance 06/2015 – 12/2016
Internet Production Manager
Developing, testing, maintaining and managing multiple websites and landing pages
Maintaining and managing multiple reports related to results of A/B testing, multivariate testing, geo-targeting, landing pages, website performance and traffic
Developing, and managing multiple initiatives to increase online lead generation through online applications, SEO practices and email marketing
Performing UAT (user acceptance testing) to ensure functionality and other core capabilites identified during requirements gathering are in tact and performing appropriately
Vendor relationship and project management related to SEO initiatives and paid content testing
Managing other miscellaneous items related to domain management and Vanity URL management
Intelident Solutions 05/2012-02/2013
Web Developer
Developed, tested, and maintained multiple company websites
Performed website migration and content management updates
Implemented online marketing strategies using SEO techniques and methodologies, Social Media Marketing and Online Reputation Management
Development and maintenance of website reports (KWA, KPI, Site Analysis)
Developed, deployed and maintained web-based design projects (HTML emails and websites)
Assisted with management of web site content for consistency and SEO
Responsible for the usability, testing and launch of websites
Identified and implemented process improvements for Online Reputation Management
Assisted with Exact Target marketing campaigns
Military Stars LLC 11/2009-04/2012
Web Designer/Digital Marketing Specialist
Provided online marketing to prospective military veterans who are looking for jobs after separation from the
Armed Forces
Developed, tested, deployed and maintained web-based design projects (website, HTML emails, event
brochure(s)
Responsible for maintaining MilitaryStars database
Oversaw creative development of MilitaryStars web marketing materials
Responsible for the usability testing and final execution and launch of projects
Implemented and maintained social media marketing using (Facebook, LinkedIn, Myspace)
Updated existing online materials while providing recommendations on effective design and usability
Responsible for email marketing/campaigns using Constant Contact
EDUCATION
Expected graduation date August 2018
Information Technology Management B.S.
St. Petersburg College, Clearwater, FL
01/2009-12/2010
Information Technology A.S.
State College of Florida, Bradenton, FL