
Jay King
- Director of CRM & Data Strategy- Lead Product Owner
- New York City, NY
- Member Since Mar 15, 2023

Jay King
Certifications: A-CSM™, CSM®, CSPO®, PSM-1, PSPO-1, LBBP®, SOTP®
Objective: To secure a position as a Sr. Scrum Master in the New York City/Northern New Jersey Area
Experience Summary: Total 25 years
10 years – Director, Associate Director, Program Manager, Portfolio Manager, Program Director
11 years – Scrum Master, Methodology Coach, Agile Project Manager, Product Owner
4 years – IT & Business Background (Solutions Architect, Process Architect, Business Systems Analyst, Project Coordinator)
Key Clients – Bank of America, Lehman Brothers, Deutsche Bank, Estee Lauder, Macmillan, NYC DOE, Emblem Health, NBC, Chase
Industries – E-Commerce, Media, Publishing, Education Banking, Fixed Income, Wealth & Portfolio Management, HealthCare, Retail, Supply Chain
Specialty – Management, Agile Transformation, Scrum, Lean, Six Sigma, CRM, PMO, Strategic Planning, Project Governance, Methodology, Data
Certifications – Advanced - Certified Scrum Master (A-CSM), Certified Scrum Master (CSM), Certified Scrum Product Owner (CSPO), Professional
Scrum Master –Level 1(PSM 1), Professional Scrum Product Owner –Level 1(PSPO 1), Lean Black Belt Professional (LBBP®)
Skills:
Agile/Scrum: Sprint(Planning, Review, Retro), User stories, Epics, Story Mapping, Product Vision, Scrum Master, Product Owner
Methodology: Scrum, Agile, Waterfall, Iterative, Specialty in methodology customization, coaching and optimization
Strategic Management: Strategic Alignment, Formulation & Execution, Oversight, SWOT, Competitive Advantage, Roadmaps, Initiative Management
Portfolio Management: End-to-End Initiative Management, Portfolio-Vision, Strategy & Roadmap, Performance & Valuation, Governance
Program Management: Program Lifecycle Management, Financial Planning, Stakeholder management, Project Management Operations (PMO)
Project Management: Project Plan, Scope, Time, Cost, Resource, Estimates, Projections, Quality Assurance, Risk, Vendor Management
Operational Management: Operational Excellence, Lean, Six Sigma, Performance Metrics, Business Process for Sales, Marketing and CS
PMO: Project Governance, Quality Management, Resource Management, Budgeting and Financial Management, Performance Measurement
CRM: 20+ CRM Implementation, Salesforce.com (Sales, Service & Marketing), Sugar, BullHorn, MS Dynamics CRM, Desk.com, SilverPop
Project Software: Microsoft Project, Jira, SharePoint, Microsoft Office, Office 365, Visio, HP PPM, Keyed-In-PPM
Cloud Computing: SaaS, Salesforce Cloud, Amazon Relational Database Service, Amazon Web Services (AWS), Cloud conversions
Experience:
Jan 2017 – April 2018 – Fulltime college for MBA @ California Coast University – Completed with Honors - 3.92 GPA
Director of CRM & Data Strategy- Lead Product Owner MadinaVillageSchool.org, IN Jan 2017 – Now
Envisioned, strategized and realignment of investment in new technology, business models, and processes to drive value for donors and benefactors
Tools Used by PM & Methodology: MS Project, Agile, Scrum, Office 365, Jira
Industry, Project & Technology: Non-Profit and Staffing, Salesforce.com NPSP, SQL Server, MDM, QuickBooks, Word press
· Acted as a visionary, evangelist, leader, and a business owner for Salesforce.com, strategic data initiatives, executive dashboards and KPIs
· Design enhanced sales and marketing process for non-profit client lead generation and manage strategic partnerships
· Lead strategic planning sessions with leadership, stakeholder to ensure that CRM efforts are aligned with the strategic direction of the business
· Analyzed donation patterns and attitudinal data to reveal new CRM growth opportunities to enhance consumer spending
· Leveraged Omni channel marketing strategies like direct mail, e-mail, mobile, tablet and social media to engage donors and fortify brand
· CRM ROI in 1 year was 45% customer head count growth, 63% revenue growth, 6 new segments, 80% cost reduction due to IT automation
Portfolio Manager - Lead Product Owner Update Legal Inc, NY Oct 2016 – Jan 2017
Delivered Phase 1 of Update’s entire IT Enterprise transformation portfolio (CRM, ATS, HRIS, Accounting Suite, MDM, Office 365)
Tools Used by PM & Methodology: MS Project, Iterative/Agile, SharePoint, MS Office Suite
Industry, Project & Technology: Legal Consulting and Staffing, Sales, Marketing, CRM/ATS, HRIS, Accounting/ERP, Cloud Migration, Salesforce.com
IT Portfolio Manager-& CRM Strategist
· Principal Role Summary - Envision, strategize, lead various teams, manage communications, bridge Business-IT gap and deliver value
· Ensured strategic alignment across internal budgets, vendors, key deliverables and executable plans
· Ensured transparency was applied to methodology transparency and clarity and addressing/escalating potential contention as necessary
· Delivered decisions to ensure the portfolio, programs and initiatives align with the company's investment, growth and business strategies
· Principal Role Summary – Drive solution to improve data quality, automation, achieve Target KPI’s and ROI
· Captured vision across C Suite Executives, ensured deliverables and investment are aligned to the CRM Strategy
· Developed alignment across various lines of businesses and departments on a common vision and strategy for CRM
· Partnered across all lines of business to ensure alignment on CRM capabilities, strategies and priorities
· Provided leadership and practical solving solutions to tackle operational, tactical and strategic risks, issues and opportunities
Sr. Program Manager Estee Lauder Companies, NY Mar 2016 – Aug 2016
Worked in the Enterprise Data Management team to empower business with programs and work streams such as Business Mix Reporting, Data Quality, Data Lineage, Data Science, Social Listening, Brand/Product Line re-organization and Demand management and competitive analysis.
Tools Used by PM & Methodology: MS Project, Proprietary PMO tools, In-house PPM, Office 365, Waterfall, Iterative/Agile
Industry, Project & Technology: Retail, Ecommerce, Supply Chain, Data Quality & Lineage, BI Platform for strategic management, Teradata, SAP Hana, SAP By Design, SAP Data Steward
Portfolio Strategy and Planning – Enterprise Data Management
· Developed an aggressive multi-year integrated program roadmap and release plan to iteratively deliver monthly integrated portfolio projects
· Delivered decisions to ensure the portfolio, programs and initiatives align with the company's investment, growth and business strategies
· Designed and implemented the outsource strategy to increase ROI, for the maintenance of the pipeline
· Led a global initiative with key business system owners, brand owners and product line owners for Brand/Product Line reorganization
· Facilitated complex virtual and linked teams across multiple organizational brands and product lines to provide operational excellence
· Provided leadership and practical solving solutions to tackle operational, tactical and strategic risks, issues and opportunities
Program Manager/Scrum Master – Data Quality and Data Lineage
· Managed data governance program that empowered business to leverage high quality BW data to conduct internal and competitive analysis
· Provided transparency to stakeholders by clean communication channels, a solid delivery platform and key business partnerships
· Led global cross functional teams across broad technical, business and brand disciplines
· Focused teams on business objectives, tracked progress to ensure project milestones were completed on time and on budget
Project Oversight,PMO,PPM
· Responsible for project oversight, project status, project score cards, business cases and PMO compliance for selected projects
· Conducted assessments, implemented changes to ensure continuous improvement, led the development and implementation of project management standards and best practices to ensure proper prioritization and effective management of key IT projects
· Developed project artifacts, measurements to ensure professional delivery of projects according to PMO best practices and standards
Methodology/Agile Consultant Various Clients, NY/CT Mar 2015 – Mar 2016
Worked as an independent methodology consultant for various clients like Starwood, Sheraton, and Marriott etc.
Tools Used by PM & Methodology: Microsoft Project, Visio, SmartSheets, Pivotal Tracker, SharePoint, Office 365, Office Suite, Jira, TFS
Industry, Project & Technology: Consulting, PMO, Salesforce Cloud, Desk.com, Exact Target
Scrum/Agile/Iterative Methodology Coach
· Conducted project audits in the North East Region to ensure projects are in line with PMO Standards and Methodology
· Strategically aligned methodology, processes and resources to deliver higher performance, quality and innovation
· Responsible for a corporate level Agile initiative and functioned as an Agile coach and mentor to other PM’s
· Planned and kicked off the program and Functioned as a Scrum Master for key projects to lead my example
· Provided operational excellence via Lean Methodology - analysis and removal of inefficiencies, waste and unnecessary overhead
· Created training modules for Project Managers and Delivery Leads; ensured Methodology aligned to the Enterprise Transformation strategy
Program Manager Macmillan Publishing, NY Sept 2014 – Mar 2015
Managed Cloud CRM conversion and integration projects for Macmillan Higher Education to onboard Sales, Marketing, Editorial and Customer Service
Tools Used by PM & Methodology: Microsoft Project, Visio, Office Suite, Office 365, Keyed In (PPM), Agile/Scrum, Iterative, Waterfall
Industry, Project & Technology: Publishing, Ecommerce, Digital Media, SFDC, Data Warehouse, Desk.com, Exact Target, Google Analytics
Portfolio Strategist
· Worked with Portfolio Manager and Business Owner on Portfolio Roadmap, delivery strategy, cost strategy and risk strategy
· Used analytical, quantitative skills and data-driven approach to portfolio level solutions to gain competitive advantage
Program Manager
· Planned project, scope, time, cost, quality, communication, integration, resources, work stream, milestones and schedules.
· Built effective teams, led project team members to take necessary action steps to achieve the goals and objectives
Project Manager - Scrum Master
· Successfully managed project, issues, conflicts and prevented potential risks from becoming issues
HIX – Program/Program Manager Emblem Health, NY May 2013 – June 2014
Managed Health Care Exchange Program for Data Warehouse at Emblem Health, NYC’s largest health insurance company
Tools Used by PM & Methodology: Microsoft Project, Visio, Office Suite, HP (ALM), HP (PPM), HIPAA, Waterfall/Agile(Scrum)based on project
Industry, Project & Technology: Healthcare, Health Care Reform/Health Information Exchange (HIX), Ecommerce, Data Warehouse, Data Quality
Project Manager - Scrum Master
· Provided work direction and leadership to assigned projects, including scheduling, assignment of work, and review of project efforts
· Successfully managed project, issues, conflicts and prevented potential risks from becoming issues
Delivery Lead - Data Warehouse
· Ensured that EHDW’s projects were constantly aligned with the program's objectives by and deliverables
· Emblem’s biggest government program, met highest quality standards and was successfully delivered to NY state, on schedule
Project Governance & HIPAA Compliance
· Managed Budgets, Program Performance and ensured that established project standards, procedures and methods were applied
· Ensured that HIPAA policies, procedures, standards and guidelines are followed on a data warehouse, project and program level
Project/Program Manager Flat World Knowledge, NY Mar 2012 – Mar 2013
Flat World Knowledge is the largest publisher of customized text books used by 2500 institutions
Tools Used by PM & Methodology: Microsoft Project, Visio, Office Suite, Heavy Agile/Scrum, Lean, Six Sigma
Industry, Project & Technology: Education/Publishing, E-Commerce, Digital Media, Sales, E-Marketing, DW/BI, SalesForce, AWS, Silverpop, Pentaho
Project/Program Manager – Scrum Master
· Promoted team dynamics, morale, team building, constantly motivated, inspired team to promote a positive and productive environment
CRM Strategist
· Bridged the gap between IT and business side (CEO, Sr. Management, Sales, Marketing, Product Delivery, CS, Vendors) in a rapidly evolving environment
· Analyzed and documented systems, processes, data flows current state, mappings and data dependency documents
· Designed and implemented solutions for systems, complex business processes, workflow problems and data integration challenges
Project Manager/Business Analyst/SME Bank Of America, NJ May 2010 – Sept 2
IT Audit, Risk and Compliance Management for Merrill EDGE data mart, a wealth management platform which caters to hundred+ applications/systems
Tools Used by PM & Methodology: Microsoft Project, Visio, Office Suite, Clarity, Waterfall/Agile based on project
Industry, Project & Technology: Finance, Retail Banking, AML/SOX Compliance, IT/Data Governance, COGNOS, SQL server (SSRS, SSAS),Salesforce
· Conducted signoff meetings with stakeholders/business owners and attained approvals
· Built test cases, test plans and partnered closely with QA team to setup software /testing environments
Associate Director – PMO-CRM/Digital Marketing ITech, NY Mar 2004 – May 2010
Led 20+ SalesForce.com Conversion projects & other projects for Lehman Brothers, Macmillan, NYC DOE, MTV etc
Tools Used by PM & Methodology Microsoft Project, Visio, Office Suite, PowerSteering (PPM), Agile-Waterfall Hybrid, Six Sigma
Industry, Project and Technology: Banking, Financial, Publishing, Education, Salesforce, VB6, MS Dynamics, CRM, C#.NET, .NET, SFDC
Portfolio/Program Lead
· Worked with Executive management on Strategic planning/decision, program/portfolio cost and risk management
· Managed budget, issues, risk, resources, vendors and deliverables on a Portfolio and Program Level
· Developed time and cost estimates, project plans/schedules, and budgets, managed ongoing costs, schedules, resources, scope, and risks
· Implementation resulted in at least 23% in cost reduction, 34% risk reduction and 31% defect reduction, for above mentioned clients
Technical Project Manager Lehman Brothers, NY April 2000 – Feb 2004
Lehman’s Portfolio Management and CRM system engaged 200+ global clients to engage investors and promote the corporate brand
Industry, Project and Technology: Finance, Fixed Income Portfolio Management, CRM, SalesForce.com, VB 6, VB.NET, JAVA, Active X, Sybase
· Analyzed existing systems and provided a solution on a data, application and technical level and solely planned the architecture
· Managed Scope, Cost, Schedule and ensured that the entire delivery of the application
· Designed system flow, Business and system requirement documents, Software Architecture Diagram, data mapping etc.
· Wrote code for strategic parts of Presentation and Business layers, created various Dll’s and ActiveX controls
· Developed test plans, scripts, acted as internal UAT to ensure compliance with requested functionality
Business System Analyst Deutsche Bank, NJ May 1999 – April 2000
Massive Y2K remediation effort for Global Reporting System/Business Intelligence system, Risk Model Analytics & Cash Management Systems