Candidates About

Brianna Nichelle Arceo

OBJECTIVE

Obtain a Marketing position that will empower me to use my strong organizational &  communicational skills in sales/marketing background. Along with Interpersonal and managerial skills by achieving the company’s marketing goals. Nevertheless, utilize my experience and knowledge to become a strong asset to the team.

EDUCATION

San Francisco State University, San Francisco, CA

B.A. In Communication, Emphasis in Broadcasting, 2010

EXPERIENCE                                                                                                               

                                                                                                                           Vernon

Dr Pepper Snapple Group                                                                    06/2012 – present

Marketing Coordinator

Tasks and responsibilities:

§  Managed product marketing cycle- plan and apply various sales strategies to Brand Ambassadors by increasing distribution- awareness- increase in sales in Home Market and on premise accounts.

§  Develop marketing communication strategies for launching new products/ Incentives/POS & promotions

§  Develop and manage a budget for internal Brand Ambassadors & 3^rd party (agencies). In Addition, conduct trainings on product information & upcoming events

§  Create POS, programs, Incentives & contracts for sales team and customers. Including: immense projects such as the following, Humana challenge, EDC, Hard Summer, Launch of Clipper Contract, Honda Center & Mariachi USA.

§  Uphold strategic planning and leadership and is capable of delivering quick solutions to marketing challenges, Lead by example

                                                                                                                                              Central Los Angeles

Red Bull North America                                                                          06/2010 - 01/2012                                                                          

Field Marketing Specialist

Tasks and responsibilities:

§   Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers

§  Key Player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national activation

§  Implement and uphold national recruitment and on boarding and training module for consistency

§  Hit KPI’s with engaging local grass root events such as cultural events within the Hispanic Community

§  Train and Lead the Wings Team with an empowerment approach so they take owner ship of their own targets that impact the business

                                                                                                                                                       San Francisco

Red Bull North America                                                        01/2008 - 12/2009                                                                         

Red Bull Wings Team Captain- Brand Ambassador

Tasks and responsibilities:

§  Manage weekly Activity Reports called the Daily Report that the Wings team would complete after their shift into an application on the Bull berry phone along with a hard copy

§  Assist in hiring candidates and SBM’s (Student Brand Mangers)- screen resumes and conduct interview

§  Create scheduling, while assisting with labor and cost of goods

§  Work with allied Business units on cultural events to achieve increase in sales

§  Conduct meetings on Product knowledge and Brand Awareness to increase sales with the chain markets

SKILLS and competencies

□    Strong interpersonal communication skills that can build relationships, and utilize team skills appropriately.

□    Excellent project and time management skills with the ability to work in a deadline-oriented environment

□    Personally motivated and creative thinking team player who is willing to learn