Candidates About

Sneha Saha

  Work Experiences:

• Marketing Manager for Grand Welcome

1.5 years’ experience in delivering profitable marketing solutions, both mainstream and digital, in the hospitality industry. Tasks included strategizing and creating integrated marketing campaigns, build brand awareness for 8 resort brands across US, maintaining e-commerce website, managing budget, increasing sales and market share, email and social media marketing, building and managing affiliate partnerships with other travel sites (Hotels.com, Groupon, Airbnb and more), developing market specific merchandising and promotional items, print advertisements, direct mail marketing, competitive market analysis and research, and launching new resorts as the company expands. (Torrance, California, December 2015 to March 2017).

• Account Manager for J. Walter Thompson (JWT)

Managing brand communication for The Telegraph newspaper and Berger Paints Ltd. As a point-person for both the brands was engaged in thematic and tactical campaigns for an integrated 360˚ approach. Tasks included end-to-end execution of agency deliverables (TVC, radio spots, outdoor campaigns, print ads, on-ground and digital activations), building client relations, research, and effective vendor management. Daily duties included brand strategy, briefing agency departments, managing production schedules and budget, processing monthly billing, and acting as a liaison between client and agency. (Kolkata, India, August 2014 to April 2015).

• Senior Brand Servicing Manager for MullenLowe Lintas Group

Managing Idea Cellular brand (second largest telecom company in India) and responsible for delivery across POP, print, TVC, & radio communication. Was regularly engaged in brand/industry/competition tracking through research and workshops. Was the key contact for multiple telecom circles and national campaigns, and had a creative impact on the output from briefing till delivery. Was hired as Brand Servicing Manager and promoted to a senior profile post 1 year of service. (Mumbai, India, May 2012 to May 2014).

• Client Servicing Manager for Brandspecs Entertainment Media

Started as a Project Officer, and in a span of 2 months, was promoted to Client Servicing Manager. Oversaw successful pitch processes and was in-charge of execution of the same from briefing to delivery for various digital and ground activation projects. (Mumbai, India, June 2011 to April 2012).

• Production Assistant for Totaljobs Group Ltd (Reed Elsevier Group plc)

Part of e-mail marketing and account management team for totaljobs.com, supervised targeted HTML emails including newsletters, job advertisements, and recruiter specific communications across 6 different online job portals. Effective account management by understanding client requirements and ensuring finished product adheres to data protection norms and client’s satisfaction. (London, UK, July 2010 to February 2011).

                                                                                           4445 Pacific Coast Highway                                                                                                   

                                                                                                                                              Torrance, CA 90505

                                                                                                                                                           424-392-5081                                                                                                             

                                                                                                                                       snehasaha9@gmail.com

• Operations and Marketing Executive for CCA International

Engaged in customer service and account management for British Telecom and ratedpeople.com. Also, engaged in website maintenance, training and online email support for registered businesses and customers on behalf of the clients. (London, UK, January 2009 to July 2010).

• 4-weeks internship as Promotions Assistant with Real World Magazine, UK.

·         Translation and Dubbing project with Runtime Revolution Ltd., UK.

• 3-weeks internship with advertising agency Ad-Arcade, India.          
• 3-weeks internship with Ogilvy & Mather Advertising, India.

Master of Science in Media Management, University of Stirling, UK (2007 - 08).

     *Media Environment              *Media Policy & Regulations           *Marketing Communications

   *Media Research      *Media Economics       *Strategic Management    *Organizational Behavior

Bachelor of Arts in Mass-Communication and Video Production, St. Xavier’s College, University of Calcutta, India (2004 - 07).

     *Scriptwriting     *Sound Production      *Camera & Lighting      *Mass-communication theory   

     *Film Studies      *Entrepreneurship       *Editing      *Sociology    *Environmental Studies

• Organizational skills and time management
• Team player and fast learner
• Attention to detail
• Professional demeanor
• Presentation and promotional skills
• Interpersonal communication

• Chairperson for Interact Club of Pratt Memorial School
• PR for Leo Club Calcutta Downtown

• Alumni Ambassador – India for Stirling University, UK
• Movies, walk in the park, cricket, soccer, and swimming