Candidates About

 

 

 

 

 

            •           Defined Product roadmaps, evaluated, analyzed & defined enterprise digital strategies including social, CMS, CRM, creative & SEO/SEM.

            •           Extensive experience in writing Business Requirements Document (BRD), Market requirement document, Product Requirement document, Functional Specification Document (FSD) and System Design Specification (SDS).

            •           Marketing: Extensively performed inbound/outbound content marketing with Hubspot, marketing automation and Tag management with Marketo content management with cutting edge CMS with Adobe CQ & Sitecore

            •           Marketing Cloud: Extensive experience with Sales force marketing cloud (Exact Target), Oracle marketing cloud (Eloqua) and IBM marketing cloud

            •           Marketing Automation: Extensively worked with Eloqua, Hubspot, Marketo, Sales fusion and Salesforce Pardot and Exact Target (Salesforce marketing Cloud)

            •           Search Engine: Extensively performed organic SEO, SEM & PPC Analysis

            •           eCommerce Platform: Extensively worked with Demand ware and Magento

            •           Extensive experience with UI/UX in industry standard tools like Balsamiq, Visio and Adobe InDesign, Photoshop

            •           Conducted and trained teams on Sprint reviews, Daily scrums, sprint retrospectives & scrum of scrums and tracked project velocity with burn down and burn up charts.

            •           Extensive experience with iOS(Swift), Android and windows platform development in native environments

            •           ITIL Service Delivery and Service Support areas of Service Level, Availability, Capacity, Financial, and IT Service Continuity Management; Incident, Problem, Change, Release, Configuration Management and Service Desk.

            •           Extensively created Unified Modeling Language (UML) diagrams such as Activity diagrams, Collaboration Diagrams, Class diagrams, Sequence diagrams, SOA Orchestration charts and swim lane diagrams

            •           Expert at writing SQL queries to create, update, modify tables, and to create reports and retrieve information from databases.

            •           Extracted value out of bug tracking tools (TFS 2010, JIRA, Clear quest & Confluence) for tracking work, logging tickets, tracking progress and creating burn down charts.

            •           Expertise at developing Quality Assurance (QA) Test Plans, Test Case, Test Script, Test Schedules, defining user acceptance criteria and User Acceptance Testing (UAT). defining testing strategies, executing test plans and data mapping.

            •           Conducted functional, regression, component integration and system testing and demonstrated proficiency in A/B multivariate testing.

            •           Managed data warehouse management, SQL code reviews, and processes reviews, technical document reviews.

 

 

 

EXPERIENCE

Apple, Culver City , CA  (Contract Role)                                                                                    05/2017- Present

Product Manager-  BEATS Marketing Systems & Mobile Apps

·         Product Strategy: Conceptualized & implemented customer-focused Beats Talent Management App, used by 500 top rated artists to book studio appointments.

·         Competitive Analysis: Competitive analysis, and optimization of existing user flows with tools such as Mix panel, Localytics and Google Analytics

·         Data Analytics: Act as the voice of mobile, combining my deep experience launching many apps with empathy research, multivariate testing, and metrics measuring, and driving for innovation utilizing many tools such as Mix panel, Apptimize, New Relic, Sketch, and Appbot

·         Requirement gathering & Prioritization: Authored Product Requirement Documents (PRDs), Market Requirement Document for the application after customer interviews, demos with artists, agents, marketing & design teams

·         Team Management: Led cross-functional team of 15 backend API developers, front-end developers, marketing and design to create Beats Talent Management Application.

·         Proof of Concept & cost/benefit Analysis: Evaluated PPM solution against a variety of factors and recommend long and short term strategies for implementing a PPM tool

·         Process Improvement-Data sharing: Simplified data ad hoc request process by project managing weekly prioritization meetings with data warehouse, federated database, and business intelligence group of SQL engineers -- bringing priority requests down to 2 day turnaround.

·         Program Management: Completely responsible for tracking the schedule, cost and scope of project, minimize risk, remove dependencies and ensure successful execution of projects.

 

iCrossing, Santa Monica, CA                                                                                                      05/2016- 03/2017

Sr. Tech Product Manager                                                                                  Industry: Marketing Agency (Gartner, Forrester rated best agencies)

Account 1: Toyota, North America

            •           Digital Strategy: Managed a Toyota account and pitched & executed & $1-5 MM re-platforming and digital strategy assessment projects in Digital space.

            •           Program Management: Completely responsible for all aspects including budgeting, resourcing, overall P/L & vendor management of these top & bottom line driving projects.

            •           Account Development: Strategized to grow the account by 25% from $9MM to $12MM

            •           Product Management: Delivered roadmap to streamline CMS and CRM system integration

Account 2: Capital One

            •           Digital Strategy: Managed Capital One account and pitched & executed & $250-$750 SEO/SEM, Social Strategy, Creative Ad campaign projects

            •           Account Development: Strategized to grow the account by 20% from $250k to $300k

            •           Product Management Delivered roadmap to address pain points of reducing CAC, CTR, LTV,NPS, CSAT improving funnel journey and increase engagement for B2C (Omni -channel), 5-10 million users & managed an amazing team of 2-5 SEO, SEM, creative and Technologists

 

Honda, Torrance, CA (Contract Role)                                                                                       08/2015-04/2016                                                                                                                          

Product Manager/Lead Business Analyst                                                  Industry: Auto (Digital Center of Excellence)

Project Description:

Digital asset Management

            •           Designed, implemented a $2-4milion(Capex) off the shelf (OTS) digital asset management solution for securely storing 250,000+ proprietary Honda and Acura assets.

            •           Trained and supported 100+ senior executives across Sales, marketing, product and advertising across North America and Japanese Headquarters on the B2B DAM solution.

CRM- Next Generation CRM Roadmap & Salesforce marketing Cloud Integration

            •           Provided Strategic vision, product road mapping and architecture design for a Honda proprietary CRM consisting 105million+proprietary customer records.

            •           Instrumental in redesigning a 105million+ records Honda proprietary database, the largest auto database in the world

            •           Sales force marketing Cloud: Implement Salesforce marketing cloud (Exact Target) to streamline email campaigns, reduce CTA, CTR, perform social Analytics and attribution modeling to allocate appropriate media budgets.

Digital Dealer Initiative

            •           Project involved launching $1-$1.2 million CAPEX newly designed Digital e-dealer portal with re-designing UI/UX, developing the back-end API’s and front end layouts, automating the API’s

Responsibilities & Achievements:

            •           Product Strategy Worked on redesigning and strategizing mobile version of www.Honda.com : 9.7 mm visitor site

                        •           Planning and Alignment – Led an agile mobile team to create a 4.5+ star mobile dealer experience application on iOS and Android

            •           Communicated Effectively – Developed and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences

                        •           Business Insights– Generated custom analytics dashboards via API and measured against product performance for improvement in core ARM metrics.

                         .            Data Analytics: Competitive analysis, and optimization of existing user flows with tools such as Mix panel, Localytics and Google Analytics

            •           C-Level Advisory- Provide C-level digital advisory services spanning web, mobile, social, search and video.

            •           Market Research- Perform research and keep on top of the latest digital trends, market research on various channels and overall digital, mobile, social CRM and Telematics trends.

 

Guthy Renker. Santa Monica, CA                                                                                            03/2015-08/2015

Product Manager                                                                                                       Industry: ecommerce

Project Description:

UI/UX redesign for customer Website:

Project involved launching ($2 -$3million Capex) Guthy Renker newly designed Digital ecommerce portal (Demand ware). The project involved re-designing the UI/UX, developing the back-end API’s and front-end layouts, automating the API’s, implementing Omniture Web Analytics and launching the newly designed portal. Also, involved integrating with Bazaar voice.

 

Launching the newly designed e-commerce Portal (B2C Portal)

·         Competitive Analysis: Develop and maintain competitive analyses, identifying new players, trends and opportunities in the market.

·         Competitive Analysis: Manage competitive analysis and provide competitive positioning information to Sales and Product Development.

·         Usability Test: Analyzing customer survey results, partner input, analysts’ input, market research, Technical Support and Customer Service call data, feedback from focus groups and consultants, and input from other business units to identify user needs and define product requirements.

·         Analysis & Monitoring– Extensive experience in running multiple scrums and analyzing burn down charts, burn up charts and velocity in JIRA Agile and confluence. 

·         Product Road mapping – Helped in defining the Product backlogs, groomed product backlogs, wrote detailed user stories, epics, tasks and acceptance criteria with confluence and JIRA agile.

·         Product Prioritization: AARRR , HEART ,KANO, and weighted average framework  and to prioritize roadmap

 

Nationwide Insurance, Brea, CA                                                                                                   08/2014 – 03/2015

Specialist-Business Consulting  

tManaged a team of 4 business analysts in Digital center of excellence. Division designed for implementing cutting edge digital practices. Reported to Director of Digital Product Management.

Project Description:

            •           SITECORE CMS/DMS suite upgrade to latest version 8.0 and migrating from physical hardware to Amazon EC2 Cloud.  $500,000-$750,000 CMS upgrade

            •           Rebranding strategy projects, UI/UX redesigns projects, ERP platform upgrade project,

            •           CRM Sales force Sales platform deployments, New Insurance product launches

            •           CRM Integration: Replacing Sugar CRM with Salesforce CRM and implementing sales cloud across select divisions

            •           GAP-FIT Analysis-Performed GAP –FIT analysis as part of team for multiple application development projects.

            •           Supported mobile launches with defining UI/UX and requirements for iOS developers (in swift) and writing user stories in JIRA Agile for 2million monthly visitor customer website redesign

            •           Proof of Concept- Reviewed and approved high-level designs, functional specifications, user interface designs presented by external vendors for $4 m Insurance Platform Upgrade to Guide wire

            •           Vendor Management- Worked with internal teams to write RFP’s and outside Vendors to review project proposals, SOW, Implementation approach for $750,000

            •           Account Management: Strategized on revenue models, P/L, and cost-to-completion projections

            •           Production Support: Coordinating production support, maintenance activities & launch planning

 

20th Century Fox, Century City, CA                                                                            01/2014 – 08/2014
Product Analyst /UI/UX Designer (Contract)

Industry: Digital Media/Entertainment/TV and Motion Picture Distribution

Project Description:

            •           UI/UX– Drove the creation of experience maps, concept storyboards, user personas, Sitemaps, functional wireframes, mockups and other user experiences

            •           UI/UX– Created design assets, including user scenarios, user ecosystem diagrams, competitor analyses, and wireframes 

            •           Requirements Management– Conducted requirements analysis, maintain requirement repositories, and ensure the solution meets the requirements as the subject matter expert through implementation

 

DirecTV, Los Angeles, CA                                                                                                        08/2012 – 04/2013

Lead Business Analyst/ Product Owner (Entertainment/Digital Media)     

Project Description:

            •           Mobile & Tablet Apps:                 NFL, NFL Sunday Ticket, NFL Fantasy Football,

            •           Digital Asset Management:         Digital Asset Management (DAM), Voice Control for Mobile, Web and Tablet App

            •           Digital Rights Management (DRM)

            •           Worked on redesign, implementation of customer facing website www.Directv.com with 20million+ monthly visitors.

            •           Instrumental in designing and developing compelling and engaging mobile apps for iOS and google play stores with 10-25 million downloads

            •           Impact Analysis: Performed extensive impact analysis on major change requests Content

            •           Marketing– Responsible for online content management, online marketing and website analytics using Omniture.

            •           SEO/SEM -Suggested and applied SEO best practices(backlinks, tag refinement, site map submissions)

            •           Monitored site performance and data to recognize trends, model data and forecasts, and drive improvements on online marketing campaigns (SEO, SEM, Social, Display, and Email).

            •           UI/UX– Worked with UI/UX teams in creating wireframes and mockups and completing functional specifications from UI designs.

            •           Database Modelling– Demonstrated excellence in Data Modeling, Application Architecture, Data Architecture, Business Process Modeling/Management (BPMN) (“As-Is” and “To-Be” Modeling).

            •           Omni channel– Analyzed and managed DIRECTV web, mobile, tablet and interactive TV Web traffic data, and strategized online content opportunities. Designed and implemented content workflows.

            •           Dashboards– Defined dashboards, defined KPI’s in Omniture reporting Suite and defined eVars, props and events and other reporting variables for the capturing values in main code.

            •           Analytics– Built and deployed standard and ad‐hoc web traffic reports across multiple collection points and systems.

            •           Production Support– Coordinated production support & maintenance activities, including launch planning.

 

State of Michigan, Lansing, MI   - Part of UNISYS team                                                             03/2010 – 08/2012

Sr. Business Analyst (Healthcare/Government Infrastructure IT) 

Project Description: State Automated Child Welfare Information System (SACWIS)

            •           Requirements gathering-Defined and maintained project roadmaps for projects.

            •           Created Requirement Traceability Matrix (RTM) document and mapped them with test cases

            •           Change Management: Defined & maintained change request and intake process

            •           Impact Analysis: Performed extensive impact analysis on major change requests involving crashing of costs, timeframe and scope.

            •           GAP-FIT Analysis: Performed GAP –FIT analysis as part of team for $90MM application development project for state based on Waterfall SDLC.

            •           Production Support: Provided support and enhancements for web-based applications including automated notification, tickler and batch processes which were time responsive.

            •           Testing: Performed functional, smoke and Integration Testing.

 

Environments & Tools: JIRA agile, Confluence, HTML5, CSS3, JQuery, AngularJS, Bootstrap, Amazon web services, Visio, MS project, Balsamic, Adobe In Design, XCode, swift programming language, Omniture Reporting Suite

 

EDUCATION & CREDENTIALS

University of Southern California, Los Angeles                                                                        Aug 08-May 10 

Coursework in Project Management, Lean Operations, Law & finance for Engineers

 

UCLA, Certificate in Lean Six Sigma Green Belt (CSSGB)                                                          Jan 14-  Mar 14

 

Visvesvaraya Technological University, Belgaum, India                                                         Aug 03 – May 08

Bachelor of Engineering in Mechanical Engineering

 

TOOL STACK

Project Managements      Atlassian JIRA(Expert) ,Pivotal, Rally 1 ,Clarity, Atlas, Kanban, Trello, Asana,

Mobile Analytics              Omniture, Mix panel, Localytics, Google Analytics

Incident Management      Service Now,

Communication                Slack

Programming                   Swift (Basic) ,Java (Basic),.NET (Basic)

DevOps                              GitHub