Candidates About

Diane Gloor

PROJECT MANAGER

Project Manager with over 6 years’ experience in automotive, entertainment and consumer products industries.  Highly effective in planning, documenting and coordinating all aspects of projects with cross functional teams in adherence to schedule, budget and deadlines. Dynamic leader with strong attention to detail and can-do attitude.  Skills includes:

Stakeholder Management * Program Coordination

Liaison Leadership * Process Oriented * RFI Development

Organizational Skills * Issue Resolution * Data/Trend Analysis

PROFESSIONAL EXPERIENCE

AMERICAN HONDA MOTORS - Torrance, CA                                                                       2013 - 2016

Project Manager – Dealer Social Media Programs – Auto Division

Developed and executed Honda’s first digital education program consisting of wide range of projects and web-based tools for Honda automotive dealers.

·         Led development and implementation of first social media education program for Honda and Acura dealers involving management of workflow and communications with cross-functional Honda teams, digital agencies, and all outside vendors

·         Strong proficiency utilizing a wide variety enterprise software, web-based tools, databases and analytics tools resulting in quickly learning and managing new systems

·         Collaborated with digital agency to build dedicated social media resource website populated with educational materials: industry statistics, best practices videos, and supplemental information on relevant digital topics for dealers

·         Compiled and synthesized analytics, status documents, and prepared presentations to convey program milestones and action plans for internal team and management.

·         Executed “Preferred Vendor” RFP analysis, contract presentation/negotiation and guided internal teams for effective selection of solutions partners. Result: Negotiated 10% savings in services’ pricing/150 new dealers contracted with a vendor

·         Implemented Social Media Audit process with Vendor to analyze all dealer’s social channels/review sites against best practices criteria.  Completed 3 audits with 1,048 Honda and 273 Acura dealers.  Created audit data summaries, including baselines for relevant Stakeholders

·         Managed daily relationships with internal and Honda teams, agencies and vendors to monitor deliverables and overall status of projects

MATTEL- El Segundo, CA                                                                                                            2012-2013

Social Media Associate - Social Media/Digital Initiatives Group (DIG)

·         Researched, tracked, planned, and executed social media initiatives for Mattel franchises including Barbie, Hot Wheels, Apple to Apples, Polly Pocket and Monster High

·         Identified influencers and promoted fan-created content for Apples to Apples to extend brand awareness and excitement among key demo targets.  Result:  Increased Twitter followers by 100% for Apples to Apples game

DIANE GLOOR                                                                                                                               Page 2

MATTEL cont.

·         Monitored and analyzed engagement with brand content on social channels to observe brand sentiment, and audit competitive brands

TAPROOT FOUNDATION - Los Angeles, CA                                                                                      2011

Digital Project Manager - Los Angeles Lesbian, Gay, Bisexual, & Transgender (LGBT) Center

·         Oversaw project management for rebranding of Los Angeles LGBT Center corporate website, including project timeline, wireframes, creative/copy, and new CRM system

·         Led weekly Skype conference calls with project team and LGBT management to ensure project scope and timeline

·         Conducted research with executive management, staff and patrons of the Center to identify and establish new brand position for Center’s new site design

NBC/UNIVERSAL STUDIO HOME ENTERTAINMENT - Universal City, CA                         2008 - 2010

Marketing Project Manager

·         Managed product plan launches into new Blu-ray DVD format, including project management, creative packaging, pricing, research, advertising, and competitive landscape

·         Collaborated to develop business strategy for Universal's Digital Distribution Business with focus on Electronic Sell-Thru (EST) and Video On-Demand (VOD) businesses including title selection, I-Tunes Extras content, and tracking of competitive landscape

EDUCATION

Bachelor of Arts, Communication Studies - University of California, Santa Barbara

PROFESSIONAL DEVELOPMENT                                                                                                  Adobe Photoshop I Fundamentals of Project Management | Search Engine Marketing |              Web Analytics | Google AdWords Seminars – UCLA Extension

Web-based Tools/Platforms/Software: 

Microsoft Office Suite I Adobe Photoshop I Tableau Interactive Dashboard I Google Documents activeCOLLAB - project hub I Social Media tools: Sprinklr, Adobe Social, Sysomos

AFFILIATIONS                                                                                                                              Project Management Institute (PMI) – 2017, PMP certification in process

PMI-Los Angeles Chapter - 2017

Search Engine Marketing Professional Organization (SEMPO), 2011-2013