
Scott H. Coran
- Project Manager
- Westlake Village, CA
- Member Since Apr 10, 2023
Scott H. Coran
SENIOR GRAPHIC ARTS EXPERT - CONCEPT THROUGH CREATION
Advertising / Marketing / Labeling / Packaging / Documentation / Biomedical / Pharma
EXECUTIVE HIGHLIGHTS
DESIGN LEADERSHIP
· Senior Visual Designer at all levels of the production process, at design firms, corporations and agencies
· Creative Liaison to Executive Stakeholders, Marketing Directors, R&D, Brand, Legal, QA, Account Supervisors, Compliance/Regulatory, Copywriters, Distribution, and Vendors
· Deep wisdom of Content Management Systems, Project Lifecycle Management Global Synchronization
· Leverage expertise of Design and Manufacturing procedures, requirements, and quality
assurance systems to ensure all deliverables are fully compliant and free of errors
· Assessment of the scope of each project, then work with team members and project management,
to create workflow plans, securing all necessary resources
· Translate Company/Customer Graphic Design requirements into a Visual Language
· Manage multiple concurrent deadlines by accessing multi-server systems in diverse environments
· Audit, proof and inspect Graphic Designs created, to ensure industry criteria
· Continuing education on new technology, regulations, company products, and global markets
· Ability to be innovative, resourceful, and work with minimal direction
· Strong Global knowledge of FDA, UDI, GHS, ISO, GS1, MDR guidelines in heavily regulated industries
IMAGE CREATION
· Production of pixel-perfect designs, to be produced, concentrating on print and digital formats
· Create assets that reflect a company's brand, enforcing a visual language to convey message
· Creating communications that maintain brand integrity and elevate the brand internally and externally
· Presentations Development that communicate info and data effectively through compelling visuals
· Deep Experience with Licensed Style Guides
· Develop design brand identity concepts across various touch points
· Print, Web/Digital, Social Media, E-mail, Mass Electronic Delivery formats
· Expert of Graphic File Types, File Sizes, Resolution, Color Palettes and Typography Asset
· Data Visualization to help people understand the significance of data by placing it in a visual context
DIGITAL FILE MANAGEMENT
· Monitor, evaluate, and recommend improvements to Design processes, systems, and policies
· File preparation: Print, Web, Offset, Flexography, Film, Press Checks
· Color Correction, Image Editing, Manipulation, Photo Retouching, Compositing, and Restoration
· Knowledge of Database Management Systems and Product Lifecycle Management software
· Documentation Change Control: Redlining and Updating
· Alignment of objectives to support database driven production
MARKETING
· Created strategic vision and balance needed to administrate territory growth and development.
· Directed marketing, advertising, media, pricing for profit, calendar, and resources.
· Charged to revitalize market presence: Client base up 35%. Revenues up 25% resulting in $500K rise
· Drove territory to 300+ accounts, (33% client increase). Triggering profit increase to 30% annually.
· Designed marketing programs, product releases, directed and scheduled product demonstrations
SOFTWARE EXPERTISE
• Adobe Illustrator • Adobe Photoshop • Adobe Acrobat Pro
• Adobe InDesign • Microsoft Word • Microsoft Excel
• Microsoft PowerPoint • Microsoft Outlook • MS Windows 365
• Ignite/SAP/Agile/Sharepoint • Loftware Label Manager/Spectrum • xPresso
• Macromedia Freehand • Quark • Adobe Bridge
PROFESSIONAL HIGHLIGHTS
DIRECTOR/DESIGNER | CORAN VISUAL INSTITUTE | Westlake Village, California 2000 -Current
ACCOMPLISHMENTS:
· Clients include:
Sun Country Airlines, IBM, Cargill, 3M, RBC, Wells Fargo, Allina, Ford, Jaguar, YWCA, Saks Fifth Avenue, Mercedes Benz, US Bank, GM, Best Buy, Lexus, Mayo Clinic,
BMW, Betty Ford Foundation, University of Minnesota, Volkswagen, Ben & Jerry's, Jaguar, Ben & Jerry's, General Motors, Select Comfort, Whirlpool, Best Buy,
PGA, Chrysler, Porsche, Marriott, Aveda, Thomson Reuters, Macy’s, St. Jude Medical
· Full spectrum pixel perfect designs with global experience providing content, creation, (print, digital, web), layout and project scope direction
· 3,500+ designs gone to press and 20,000,000+ images are produced annually.
· Lead coordinator involved in the design and process involving advertising, marketing, communications, packaging, labeling, regulatory, manufacturing
· Provide cross-disciplines teams expert instruction in focusing on improvement of design, work path,
cost reduction, cycle time, and client satisfaction
ADOBE PHOTOSHOP/ILLUSTRATOR INSTRUCTOR | State of Minnesota Certified 2000 – 2014
Certified State of Minnesota Adobe Photoshop and Illustrator Instructor
· Mentored students of all ages, in 1-on1 Tutoring, in person, teleconference, and through Skype
- Basic Skills: Workspace, Palettes, Photo Retouching, Editing, Selections, Layers, Masks, Channels, Camera RAW, Typographic Design, Compositing, Printing
- Advanced Techniques: Vector shapes, Clipping paths, Special effects,
Color management, Producing and printing consistent color, actions, type effects,
Color correcting, exposure, and photo restoration
GLOBAL DOCUMENT PRODUCER: VISUAL/GRAPHIC DESIGNER |THE CAPITAL GROUP| Los Angeles CA. 2017
• Final Visual Design Department leader domestically, during transition to a functioning Asian operation
• Compiled and analyzed financial information from different international resources, schemas, and databases, into different graphic formats using xPresso, Illustrator, InDesign, Photoshop, Acrobat Pro, PowerPoint, Keynote, Word, and Excel
• Owned the design, development and final version of the documents that communicate key concepts
• Edit and update SOPs, Daily, Weekly, Monthly and Annual Fund, Annuities, and Investment Reports
• Created monthly/annual reports, single-sheet handout records, closed terminated records, created chart graphics. (Bar, Pie, Column, Line, Area and Scatter), and generate white paper reports, tables charts into rich interactive graphics and data visualizations of large structured data in friendly formats
• Ensure that the final documents meet all corporate style sheets and adhere to international formats
• Migrated final documents from Development to Content Writers, Quality Assurance, to Legal, to Publishers,
• Updated documents with the newest data through real-time alerts
Project Manager OF GRAPHICS FOR REGULATORY AND COMPLIANCE | BIONESS INC.| Valencia, CA. 2016-17
Responsible for the maintenance of regulatory compliant, competitive, and up-to-date core graphic documents
for assigned marketed products throughout the product lifecycle in accordance with policies and procedures.
Work in close collaboration with Marketing, Quality, Regulatory, Operations, and Development Groups
to ensure core graphic documents are aligned with the company’s position on the product’s profile and are in accordance with international labeling rules and regulations. Provide strategic regulatory graphic input.
ACCOMPLISHMENTS:
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· Lead Resource in the preparation of all core graphics, IFU, Guides, updates for all products.
· Take the design process from initial concept through preparing files for printing and production
· Coordinates and manages technical document foreign language translations.
· Maintain Regulatory Compliancy, which observe US and International Graphics rules and regulations
· Ensure Graphics are satisfied to Global Regulatory Laws, Legal, Clinical, R&D, Engineering, Manufacturing
and Marketing. Including: FDA, EU/EMA, UDI, GHS, ISO, GS1, MDR and compliance regulators
· Contribute to the creation of documents supporting changes to the Graphics documents with internal
and/or external experts, including the preparation of responses to Graphic related queries
· Present and defend proposed changes to global core Graphics documents, including documents in key markets, for review and audits.
· Establish that key country Graphics proposals that deviate from Country's (e.g. EU, US) Codes are brought
to the attention of the Regulatory Affairs/ Management Groups, together with rationale.
LEAD GRAPHIC DESIGNER AND IMAGE DEVELOPMENT |BAXTER HEALTHCARE | Deerfield, IL 2016
On-site Medical Device Graphics Development Expert, for the Visual Design, Production and Implementation
of Global UDI (Unique Device Identification) readiness, and to make the necessary adjustments to achieve
compliance across their enterprise and be prepared for ensuing phases of the new International regulations.
ACCOMPLISHMENTS:
· Design Product Labels, Packaging, Shipping Identification, Operator Manuals, Instructions For Use,
Direction Inserts, Patient Guides and Procedures, for FDA submission, and Audits.
· Guarantee timely approval for market release, in accordance with Global Laws and Governing Boards.
· Guidance and review of product labeling, change control and other related product documentation.
· Maintain regulatory affairs product files to support compliance with requirements and standards.
· Recommend modification to internal guidelines, work instructions, procedures.
· Share current knowledge of the developments and changes to applicable laws, regulations and
industry standards, and assist in the dissemination of information to all individuals affected.
GLOBAL GRAPHICS AND PACKAGING SPECIALIST |EDWARDS LIFESCIENCES | Irvine, CA 2015 - 2016
Develop and execute essential core product Graphics, for device identification, traceability to set the direction
of a consistent look and feel to maximize brand manifestation. Methodize QMS, PDP, ERP and PLM databases.
Including: product labels, Tyvek packaging, trays, sleeves, inserts, kits, and related materials
ACCOMPLISHMENTS:
· Create and standardize digital, on-line production, and pre-printed Graphic solutions for medical devices
· Perform Content Creation and Audits, Redlining, Proofing, BOM/Router changes and Approval of artwork
· Strengthen Label Development Process: Appearance, Readability Editing for consistency, style, and format
· Participate in strategic team meetings to align business objectives, priorities, risks, and process improvement
• Adhere to strict timelines by overseeing process controls, and by utilizing accurate labeling production
· Participate in labeling strategy, to modularize content, emphasizing symbols to maximize label real estate
· Determine symbology graphics for International requirements, to ensure global approval and implementation
GLOBAL LABELING/PACKAGING SPECIALIST I.T. ANALYST III |3M|BUSINESS TRANSFORMATION| St. Paul, MN 2014-15
Lead in integrating new global enterprise Graphics software system. Designed, tested and documented business essentials. Created guidelines, instructions, and procedures that supported development and implementation.
Quality Handling Inventory Identification
Traceability Packaging GHS Hazardous Transport/Shipment
ACCOMPLISHMENTS:
• Global Graphics Administrative Design through standardization.
• International Consultant of Graphics printing through hardware configuration.
• Create consistent and reliable identification of 3M products.
• Enhanced brand awareness, brand equity, providing stronger global 3M presence
• International Security Access: Permissions/Rules/Roles/Users/Groups
ADDITIONAL AUTHORITY:
• Deployment Coach • Coordination of Label Template/UI promotion
• Confirmation of Templates and Data • Perform User Acceptance Tests and Publish Results
• Quality Assurance Testing • Site User Acceptance Testing and Software Upgrades
• Graphics Rationalization (Future Requirements) • Current and Future State Labeling Footprint Map
EDUCATION
• Master Level Training: Photoshop, Illustrator, InDesign, Freehand, Acrobat Pro
• Advanced Level Training Software Techniques, Photography, Typography and Color Theory
• Architectural Imagination, Harvard University, Cambridge, Massachusetts
• Minneapolis College of Art and Design. Bachelor of Fine Art, Achievement Honors
Scott Coran
Coran Visual Institute
Art Direction • Designer of Pixel-Perfect Images • Graphics Management
Biomedical Graphics and Packaging • Illustration • Typography • Color Expert