Candidates About

             Matthew J. Shirley                                                                                                             

Professional Experience

Good Soil Farms - Fallbrook, CA                                                                             2014 - Present

Founder, Project Management & Marketing

Developed direct to consumer organic produce delivery service from concept through fully operational delivery service.

⬥     Responsible for all operations within the field management aspects of the business from soil controls, transplant production, harvesting, packaging and delivery.

⬥     Project oversight in maintaining schedules, rotations and order fulfillment.

⬥     Owned key marketing and direction for the company online destinations.

⬥     Maintained all mandated licensing and affiliation needs germane to ensuring that the operation remained in full certification compliance through CCOF.

⬥     Executed and supervised all training of labor on the farm.

Nordstrom – Seattle, WA                                                                                                2012 –2014

Manager, Digital Media Management

Responsible for all aspects of digital media operations enterprise wide including: strategic direction, governance, team management, workflow, support and end user adoption for all digital media creators and consumers at all content waypoints – production, distribution and archive.

⬥     Responsible for providing strategic direction of Digital Media Management solutions across Nordstrom Direct.

⬥     Promoted and drove actionable solutions through cross-functional partnerships, enterprise wide, with key stakeholders – Creative, Technology, Editorial, Marketing, and Studio.

⬥     Collaborated with Engineering in the development and integration of a proprietary production asset management tool, dramatically increasing speed to web.

⬥     Advised executive leadership on industry proven best practice requirements for the successful implementation of sustainable, scalable, and interoperable digital media operations.

⬥     Led initiative to identify disparate asset distribution environments and provided interoperable DAM ecosystem for enterprise wide cradle to grave asset management.

⬥     Established a common platform and integrated business process DAM culture to foster a singular DAM ecosystem resulting in the systematic reduction of parallel tools, duplicative workflows and in-conflict best practices.

Disney Interactive – Glendale, CA                                                                                       2007- 2012

Senior Manager, Digital Media Asset Management

Responsible for managing overall digital asset operations including, designing and driving enterprise level digital asset solutions across Disney Online; oversaw successful product implementation, across multiple lines of business, meeting multifaceted business unit needs while driving production processes to exponential growth at the team level.

⬥     Designed and road-mapped processes to enable asset centralization including the development of Disney specific best practices. Including, naming conventions, controlled vocabularies, migration and ingestion schedules, archiving strategies, and redundancy safeguards. Mapped and re-engineered entire asset production workflow resulting in dramatically increased productivity.

⬥     Expanded asset portfolio for Disney.com by establishing and maintaining business relationships with external Business Units and vendors including: Disneychannel.com, ABC Networks, Walt Disney Records, Walt Disney Studios Home Entertainment, Walt Disney Pictures, Pixar, Marvel, Walt Disney Parks and Resorts, Disney Consumer Products, and international partners.

⬥     Provided oversight, maintenance, and management of all Disney.com digital assets. Developed asset management processes and provided never before seen content for Disney.com platform upgrades. Efforts led to increased guest exposure to fresh content through unprecedented growth of assets available to creative teams and the creation of a rare development art assets archive.

⬥     Responsible for vendor engagement process in selection of “best of breed” DAM and video platform tools, for the enterprise.

⬥     Drove the development of proprietary ideation DAM GUI as business owner acting as bridge between Creative and Technology.

⬥     Created and managed international production calendars to enable visibility and repurposing of Disney.com assets across lines of business; streamlining project efficiency through deeper transparency and intuitive communication between local and international teams.

⬥     Responsible for management and strategic direction of Digital Media Asset Management department, including management of operational budget, contract negotiations, vendor relationships and hiring of talent.

Beinecke Rare Book and Manuscript Library, Yale University – New Haven, CT       2002 - 2006

Digital Imaging Project Manager

Spearheaded the implementation and management of a fully integrated digital library.

⬥   Partnered with vendors in designing and configuring the Beinecke’s digital studio including R&D, procurement of equipment hardware and software. 

⬥   Developed and maintained proprietary tracking system to manage and organize entire master and derivative DVD archive.

⬥   Developed best practices for day-to-day operational reference and onboarding.

⬥   Functioned as Unit Head of digital studio and staff.  Directly managed day-to-day production, training, and staff professional development.

⬥   Implemented methodology to coordinate, schedule, and facilitate efficient workflow of entire imaging process from material retrieval, metadata creation to user accessibility.

⬥   Managed service contracts with vendors.  Handled contract negotiations, project management, issue escalation, and overall production.

⬥   Progressively added to, enhanced and customized the digital library’s services to the University.  Continuously assessed the University’s objectives and future direction to strategically improve upon current service level.  

⬥   Developed curriculum to educate librarians, curators, faculty, and researchers in the accessibility of the digital collection.

⬥   Managed various metadata schemas.

⬥   Responsible for all departmental expenditures.

⬥   Fellow at Berkeley College, Yale University.

Luna Imaging – Culver City, CA                                                                                                   2001 - 2002

Project Lead Image Specialist

Worked with various universities, institutions, and museums in designing and implementing digital studios for creation and management of image collections.

⬥   Supervised offsite projects:  supported client digital collection initiatives, designed digital studios, advised on best practices, developed tailored image-capture and metadata strategies to suit client’s unique environments, oversaw quality control and complete production workflow.  Client portfolio includes:  Yale University, Museum of Modern Art, Indiana University, Cornell University, Tim Burton Productions, David Rumsey and Metropolitan Museum of Art.

⬥   Trained clients on color management, building color profiles, color consistency, archival image editing, maintaining and preserving digital collections.

⬥   Brought customer awareness to benefits of indirect preservation of rare and fragile materials through material digitization and establishing digital libraries.

Gemological Institute of America – Carlsbad, CA                                                                               2000

Studio Photographer

Provided contract photography services throughout 2000 to GIA.  Including the photography of gemstones, equipment, and other gemological equipment.  Worked in a traditional commercial studio environment.  Responsible for photo editing, graphic design, illustration, and prepress production.

Broadband Sports – Santa Monica, CA                                                                                                                 1999

Commercial Photographer

Senior Photographer for Broadbandsports.com that produced and distributed proprietary sports content. 

⬥   Designed digital studio expressly for the capture of sports memorabilia for online store.

⬥   Collaborated with leadership in building and launching online store.

⬥   Managed studio budget, photography staff, photo production and editing. 

H.F. Johnson Museum of Art, Cornell University – Ithaca, NY                                                  1998 - 1999

Senior Photographer

Senior Photographer for the museum, responsible for image capture of 2D and 3D artwork.

⬥   Worked in studio environment with team of two photographers, and one archivist.

⬥   Responsible for workflow, which included art handling, image capture, image editing, and project completion.

⬥   Maintained high image production output while exceeding industry standards for image quality.

⬥   Responsible for hiring and supervising studio personnel.

Professional Development

⬥   Yale University – Managerial Skill Series

⬥   Courses:  Strategy, Goal Setting and Delegation, Managing Performance, Process Redesign, Project    Management, Financial Management, Diversity, Policies and Practices for Supervisors

⬥   Behavioral Interviewing

⬥    Leading Effective Teams

⬥   Graphic Intelligence Agency (GIA) – Complete Color Management Workshop

⬥   Digital Library Federation (DLF) – Digital Initiatives Forum

⬥   Northeast Document Conservation Center (NEDCC) – School for Scanning Issues of Preservation

⬥   Yale Color Management Committee

⬥   Digital imaging best practices field study: Harvard University, Princeton University, New York Public Library, Center for Jewish History

⬥   Co-chair, Digital Imaging Users Group, Yale University

⬥   Beinecke Library Automation Committee

⬥   Beinecke Library Conservation Committee

⬥   American Museums Digital Imaging Survey Benchmarking Conference

⬥   International Color Consortium annual color management conference

Education

Brooks Institute of Photographic Arts and Sciences – Santa Barbara, CA

Bachelor of Arts, Commercial Photography – 1997

⬥   Independently directed study abroad program with Surrey Institute of Art & Design (London, England).