Candidates About

Jane Vandervoort Gordon

SUMMARY

Experienced creator of high quality content for all types of channels ranging from website and print to video and social media. Strong writer, editor and storyteller who can translate marketing and digital strategy to engaging content that converts to results. Skilled at managing the website content creation process ­­— from website architecture and UXD to content outlines and website launch. Effective at balancing multiple projects and consistently meeting deadlines while achieving high quality work.

EXPERIENCE

Content marketing strategist

Developed content strategy plans for creation, delivery, workflow, governance of digital content based on strategic marketing plan. Researched best practices, analyzed search engine optimization (SEO) results and implemented changes to improve effectiveness of content.

Content creator and editor
Researched, planned and created content that engaged people to become leads and converted to action. Determined resource needs and managed project completion. Developed project timelines and monitored deadlines. Evaluated content effectiveness.

Managed and directed quality of web content to reflect brand standards; oversaw work of content creators within the department and of outside consultants. Supervised and edited production of all types of digital content including, infographics, videos and writing. Wrote SEO tip sheet and digital writing guidelines tools to ensure brand, writing style, SEO standards adhered to across website.

Contributed to successful relaunch of websites including building the taxonomy and site architecture. Translated site architecture into website content outlines and website content. Built hundreds of web pages in different platforms including SiteCore and SharePoint. Participated in the selection of new website platform based on RFPs.

Homepage campaign manager
Initiated campaign convergence for coordinating cross-channel campaigns. Created guidelines for successful campaigns and ensured guidelines are met. Planned and implemented development of campaign landing pages. Monitored, evaluated and communicated results of campaigns.

Project manager
Managed a wide range of digital projects and oversaw work of freelance staff involved in completing projects. Projects ranged from completion of websites to a Find a Doctor database (developed biographies and videos for more robust doctor profile). Organized focus groups to evaluate effectiveness of new database. Developed training and support tool resources for projects and recommended specific budgetary needs for projects.

Training and education support
Advised clients on adherence to digital and brand standards; investigated and tracked industry trends and best practices. Identified opportunities for website improvement including use of innovative technology and new media. Developed and trained staff on web content resources, including web style, writing and search engine optimization guidelines. Trained staff about content management system use.

Publications manager and editor

Editor of multiple newsletters and magazines including the award-winning Health Connection magazine, a 100,000-circulation magazine of The Ohio State University Wexner Medical Center. Magazine mailed quarterly to consumers in Franklin and adjacent counties. Developed editorial content; coordinated all aspects of magazine production and measurement of return-on-investment including business reply card fulfillment, mailing list development and call center communication.

Editor of internal publications at each place of employment including: Med Staff News, Connections and Newsline at The Ohio State University Wexner Medical Center; Roofline, Red Roof Inns, Inc.; and The Homesteader, Bob Evans Farms, Inc. Interviewed faculty, staff and other sources. Developed story lists, wrote articles and arranged for photography and freelance writers to contribute articles for publications. Contributed to weekly e-newsletter.

EMPLOYMENT

• The Ohio State University Wexner Medical Center, Program Manager, 1988-2015 (retired October 2015)
• Red Roof Inns, Inc., Public Relations Coordinator, 1985-1988
• Bob Evans Farms, Inc., Public Relations Associate, 1982-1985

AWARDS

• Employee of the Year Award (selected from among 4,000 University Hospital staff members) after being honored as Employee of the Month
• Thirteen Awards earned for Health Connection magazine since 2002 including two Astrid Awards (Gold Winner) for the winter issue of Health Connection
• Gold Award for Patient Guide, “Reach for the Stars” Competition of the Healthcare Marketing Report
• Three Gold Awards in Employee Newsletter Category, “Reach for the Stars” Competition of the Healthcare Marketing Report

EDUCATION AND RELEVANT SKILLS

• Bachelor of Arts in Journalism/Public Relations, The Ohio State University, Columbus, Ohio
• Content management systems (SharePoint and Sitecore)
• Microsoft Office (Outlook, Word, PowerPoint, Excel)
• SEO and web usability
• Social media (Facebook, Instagram, Twitter, Pinterest etc.)
• Project management tools (Project Tracker, Basecamp)