Candidates About

 

Steven Shien

(Shujing Xian as legal name)

 

SYNOPSIS:

• Digital Marketing Management; E-commerce Project Development, Management; Website Search Engine Optimization / Internet Marketing Analysis & Implementation (SEO/SEM/SMM/SNM), Webmaster Functionalities.

 

MANAGEMENT EXPERIENCE：

1/2017 – Present (Self-employment)

SEO Training Online Social Group Manager

Affiliate Program Software Reseller

Los Angeles, CA

Organizing a group of SEO experts and leaners to discuss and experiment SEO issues; studying the latest SEO changes, researching on the SEO current trends and providing to the group; Leading the group daily discussions and experiments.

Promoting affiliate grogram software services among merchant communities. Providing training and technical support.

 

6/2016 - 12/2016

Digital Marketing Project Manager-Bilingual English / Chinese

Abbott - ST. Jude Medical, Minneapolis, MN (Reb-Teck LLC. consultant)

Plan and manage execution project plans for web launch including content strategy and translation assistance, content entry, asset creation, legal approvals and works closely with OUS and US partners and agencies as well as IT needs.

 

4/2014 – 1/2016

CEO (self employment)

International Matching Online Live Show

Beijing, China

Worldwide online real time English dating, language and culture exchange live show (yy.com channel 92535769) - business model creation, marketing analysis, Website sketching, investment acquisition, daily operations (also leading a two thousand fans relevant QQ group # 254065475 and a Wechat group).

 

10/2011 – 3/2014

Director of Chinese Marketing, Manager of IT

IKON Group, Beijing, China

Direct and manage teams of 50 plus for Chinese marketing in geographic areas including China, Hong Kong, Taiwan, Southeast Asia Chinese speaking areas, for finance products and services market developments; Participate in company highest management committee for decision making and budget planning; execute both traditional and ecommerce marketing strategies; manage company IT team for Website development and maintenance, LAN maintenance; and etc.

 

11/2008 - 5/2011

Director of Internet Marketing

Tiger Financial Management, Wichita, KS (team of 7 in house and out sourcing team)

Assisting general manager making and conducting plans for team building, hiring, budgeting planning, out sourcing and project executions.

 

9/2002 - 10/2006

Web Development Associates Inc.(a subsidiary of Beijing Wanwei Lianchuang S&T Co., Ltd. China), Los Angeles, CA (team of 12)

Subsidiary Manager

Fully in charge of the US subsidiary operations. Including hiring, budgeting, business development, technical support, US – Sino liaison.

 

6/98 - 8/2000

Sun Remarketing Inc., Logan, UT

VP Asia Operations, Project Manager (team of 150)

Responsible of e-commerce project planning , development, testing and operations. Including: planning, budgeting, team hiring, development, testing and operations. OEM sporting goods and etc.

 

Etc. (some other business operational management experiences as well in the area of outsourcing OEM, international marketing…)

 

 

SKILLS SUMMARY:

 

Search Engine Analysis, Optimization & Implementation

Internet Search Engines:

Google, Yahoo, Bing, Baidu, ASK;

Site Search Engines:

Easyask (hands on), Googlemini, Ultraseek (working knowledge);

 

Internet Marketing & Search Engine Marketing

Affiliates Services;

Point & Click Internet Marketing Services;

Vertical Internet Marketing Researches & Campaigns.

 

Programming Experiences

Classic ASP, Webspeed 4GL, Cold Fusion, SQL Server Database, MS Access, Progress Database, JavaScript, VBScript, HTML, Perl, Java Applet, C, C++, Pascal, Basic, Fortran, Micro Assembler Programming.

 

Working Knowledge

ASP.Net, MySQL, PHP, Java, XML, OOM.

 

Software, Web Design, Application Development, Analytical Tools

MS CMS, Sharepoint, ASP.NET Web Matrix, Visual Studio (6.0,.NET2003), FrontPage, Webspeed, PowerPoint, Cold Fusion Studio, PhotoShop, Dreamweaver MX, Flash MX, Fireworks MX, MS Visio, WebTrends, Websitestory HBX, Omniture, Advanced Stats, Deep Data Analysis and etc.

 

System Environment Experience: OS/Network: Windows NT/XP/2003, Digital UNIX, Mac OS (6.0-8.0), Vax OS Novell IntraNetWare 4.11

 

Hardware Experience: Sun Workstation, HP 400 Workstation, IBM PC, Macintosh PC, Vax

 

Languages: English: Fluent - Wide Knowledge, Chinese – Mandarin: Fluent - Full Knowledge

 

 

PROFESSIONAL EXPERIENCE:

 

1/2017 – Present (Self-employment)

SEO Training Online Social Group Manager

Affiliate Program Software Reseller

Los Angeles, CA

Organizing a group of SEO experts, leaners to discuss and experiment SEO issues; studying the latest SEO changes, researching on the SEO current trends providing to the group; Leading the group daily discussions and experiments,

Promoting affiliate grogram software services among merchant communities. Providing training and technical support.

 

6/2016 - 12/2016

Digital Marketing Project Manager-Bilingual English / Chinese

Abbott - ST. Jude Medical, Minneapolis, MN (Reb-Teck LLC. consultant)

Plan and manage execution project plans for web launch including content strategy and translation assistance, content entry, asset creation, legal approvals and works closely with OUS and US partners and agencies as well as IT needs.

- Initial project investigations, requirements definition, scope definition, management and schedule, tasks and issues management

- Agile methodology experience needed and the ability to be flexible based on ongoing business priorities.

- Oversee quality and budget

- Risk analysis and management, contingency planning and change management

- Overall project coordination, monitor and report of project status to all core team members. - Manage project teams, define and manage team member roles and expectations, build team relationship, coach and train team members and provide day-to-day work direction for project teams

- Manage relationships, identify and engage US and OUS stakeholders, develop and maintain outstanding customer service relationships

- Conduct formal presentations to management regional and US Corporate leadership

- Collaborate with other project managers to assure a consistent implementation of the client applications, infrastructure and project management disciplines and methodologies

- Determine methods and procedures on new assignments

- Perform user acceptance testing to ensure the website meets business requirements.

- Other duties as assigned

 

2/2016 – 9/2016

Webmaster of Public Safety Broadband Network of State of Oklahoma (Televate LLC consultant)

Redesign, build and update the Website of Public Safety Broadband Network of State of Oklahoma. Triton CMS platform; Google analytics; online medias: RSS Feeds, Youtube; social networks: Twitter, Facebook and etc.

 

4/2014 – 1/2016

CEO (self employment)

International Matching Online Live Show

Beijing, China

Worldwide online real time English dating, language and culture exchange live show (yy.com channel 92535769) - business model creation, marketing analysis, Website sketching, investment acquisition, daily operations (also leading a two thousand fans relevant QQ group # 254065475 and a Wechat group).

 

 

10/2011 – 03/2014

Director of Chinese Marketing, Manager of IT

IKON Group, Beijing, China

Direct and manage teams of 50 plus for Chinese marketing in geographic areas including China, Hong Kong, Taiwan, Southeast Asia Chinese speaking areas, for finance products and services market developments; Participate in company highest management committee for decision making and budget planning; execute both traditional and ecommerce marketing strategies; manage company IT team for Website development and maintenance, LAN maintenance; and etc.

http://ikonfx.com

 

 

05/2011 – 10/2011

Web Development Associates Co. (self-employment)

SEO/SEM Consultation/Trainer

Conduct SEO/SEM training seminars online and onsite for local and global business stakeholders including management and technical personals; provide customer with Website SEO evaluation services, SEO/SEM plans to businesses Internet marketing development needs; hosting periodical SEO/SEM discussion panel among customers…

 

 

10/2007 – 05/11/2009

Google.com Quality Rater

Google Inc. ， Los Angeles, CA

Telecommute to help with quality evaluation for Google Inc., Deploy knowledge, skills, tools from trainings and guidelines provided by Goolge Inc, to conduct search result pages’ listed websites overall evaluations, in order to assist algorithm fine tune to improve the accuracy of search results of the search engine.

 

 

11/2008 - 5/2011

Director of Internet Marketing

Tiger Financial Management, Wichita, KS

Fully responsible for Research Internet market volume, competitors market activities, development, design, and implementation of multiple Internet marketing strategies and plans with maximization of online marketing practices. Website content development and optimization, usability assessment. Organic search engine optimization (SEO), search engine marketing (SEM), email marketing, online press releases marketing and link building implementation.  Supervise and oversee all Internet marketing campaign accounts, website design, SEO/SEM resources, and third party affiliations.  Analyze and review corporate website traffic metrics, ROI, and campaign performance.  Research and recommend new SEO/SEM strategies, technologies, and current internet trends (Web 2.0).  Web analytics tools selection and mobile marketing campaigns research.

http://speedycash.com; http://cashnetadvance.com; http://rapidcash.com

 

 

11/2007 - 10/2008 (consultant)

Sony Corporation, San Diego, CA

E-Commerce Market Analyst & Search Engine Specialist

 

Summary:

Develop, optimize, maintain, and expand internal search capabilities across internal website platforms. Optimize current search functionality which utilizes EasyAsk and Ultraseek applications as the solution provider. 

 

Responsible for working with marketing managers to set external search engine optimization (SEO) strategies.

 

Statistical marketing/web analytics, search engine logic, and database management.

 

Responsibilities:

* Initiate, evolve and execute optimization plan to include KPIs, keyword research, site structure enhancements, linking, and content development

* Work closely with business managers and agency of record to support search program initiatives

* Establish search performance goals and manage search practices to achieve those goals.

* Make recommendations to improve content and link relevancy

* Provide recommendations for improvement and frequently test the accuracy and effectiveness of search results based on user satisfaction reports/research and business objectives.

* Manage search results and cultivate strategy to expand referral revenue generation.

* Day-to-day maintenance and management of search database

* Research and report on site search-specific metrics

* Monitor and report on internal site ROI/performance for specific keywords

* Research and propose link popularity and banner placement opportunities

* http://www.Sony.com , http://www.SonyStyle.com

 

10/2007

Los Angeles County Department of Public Works, Alhambra, CA

Short Project Developer (Consultant)

http://ladpw.org/

Summary:

Application development in a centralized information technology organization

Responsibilities:

Preparing system requirements and design documents for database design and normalization (Oracle and Microsoft SQL Server). Programming in Cold Fusion, HTML, SQL, Java Script, ASP, VB Script, Microsoft .NET (C#, and VB.NET), XML for Web application migration development.

 

10/2006 - 9/2007

Edison International, Rosemead, CA

SEO Analyst and Webmaster (Consultant)

 

• Corporate e-commerce Website content management on MS CMS platform.
• WWW search engine and enterprise search engine optimization (SEO/SEM).
• Deploying analytical strategically e-commerce research results, constructing technological structural updating.
• Executing testing, production e-commerce site implementation.
• E-commerce Data mining, technology trend monitoring and analysis for best of e-commerce Web marketing practice needs.
• http://www.sce.com and SCE intranet

 

Environment: (MS CMS, MS Sitemanager, HTML, CSS, Javascript, Windows, Websitestory HBX, Google Mini)

 

9/2002 - 10/2006

Web Development Associates Inc.(a subsidiary of Beijing Wanwei Lianchuang S&T Co., Ltd. China), Los Angeles, CA

Subsidiary Manager

 

• Providing Website and e-commerce solution in all aspects (project initiation, analytical planning, scheduling and overseeing development, testing, implementation operation and closeout), full lifecycle developments with varying levels of complexity, W3 SEO, enterprise search engine implementation, Website maintenance, e-business systems analysis, optimization, e-marketing promotion, CAD/Graphics Designs Manufacturing, massive data processing, Network technical support, system administration and server maintenance.
• http://www.hicn.com.cn/en/about.asp (home office),
• http://www.lowpricesareus.com , http://webdeve.com, (US subsidiaries and work portfolio)

 

Environment: HTML, CSS, ASP, MS SQL, ASP.NET, XML, JavaScript, IIS, Windows

 

10/2000 - 9/2002

ALL Student Loan Group, Los Angeles, CA

E-commerce Website Developer and Web Master

 

• Performed e-Commerce Web site developments and operational managements for this B to C, B to B multibillion dollar online loan process (B to C portal market model design and development, B to B business flow, transaction design and development.)
• Based on the US financial institution regulations and varieties of loan process business models, designed, developed and maintained a full lifecycle multi-layer, cross platforms, cross databases, real-time, Web user interactive, online loan process.
• Which with digital signature data verification enforcement (third party authentication, archiving) and authentication functionalities through out different individual business service entities to significantly reduce traditional loan process period, turning it into the automated cutting edge operation.
• Including data mapping and populating (PDF form generating), electronic signature systems design (e-signature data encryption, site security, and cross-domain systems integrations).
• Assisting company paperless e-operation, developed and maintained Intranet system (database optimization, user interactive interface to different departments, to assist marketing department daily operations, maintained Website/content management and search engine optimization of Webmaster daily routines.
• http://www.allstudentloans.com

 

Environment: HTML, CSS, ASP, MS SQL, Coldfusion, Perl, Java Applet, JavaScript, IIS, Windows

 

6/1998 - 8/2000

Sun Remarketing Inc., Logan, UT

VP Asia Operations, e-Commerce Architect, Project Manager

 

• Performed over viewing the development of e-Commerce business opportunities in Asia market, Managed Ecommerce Web site projects developments including an eBay.com alike online auction (B to C model for Macintosh series computers, related products and services market needs).
• OEM sporting goods and etc.
• http://www.sunremarketing.com, http://www.jrt.com, http://roundrocks.com.

 

Environment: HTML, CSS, Progress Database, Webspeed, Digital UNIX, Windows, Apache, Oracle

 

1/1998 - 6/1998

English Lab of Utah State University

Computer Lab Consultant/System Admin. Assistant

 

• Coordinate computer lab.
• Including software and hardware and system, maintenance and trouble shooting.

 

Environment: IBM PC, Macintosh PC, Novell NetWare and etc.

 

4/1995 - 6/1998

Sunremarketing Inc.

Call Center Technical Support

 

• Performed call center technical support for Website, mail order online merchandise distribution through out northern America continents and Japan.

 

Environment: Macintosh PC, IBM PC, hardware, software, Novell NetWare and etc

 

7/1994 - 4/1995

MD&I Corporation, Indianapolis

Regional Marketing, Technical Support Manager

 

• Technical Support (in hardware, software, network set up, Internet account development)

 

EDUCATION:

Bachelor's Degree in Computer Science, Utah State University, Logan, UT, 7/97 (due to a family member patient care needs, returned back to China for two years, missed deadline of thesis defense for a master’s degree)

Certificate in Electrical Engineering, Beijing TV College, Beijing, China, 3/82

Certificate in Chemical Engineering, Xiang Yiang Chemical Company College of Beijing, Beijing, China, 6/78