Candidates About

Roman Sukhanov

PROFESSIONAL SUMMARY

Energetic management professional versed in marketing, sales and retail management. Emphasizes process improvement to increase profits and customer satisfaction. Organized and diligent with planning, budgeting and staffing. Successful in building and motivating dynamic teams. Customer service and sales expert who identifies customer needs and delivers solutions to problems.

WORK EXPERIENCE

01.2017 – Current

Macy’s – Los Angeles, CA

Sales Manager

-      Comprehensive background leading all aspects of retail operations (P&L, merchandising, sales, customer service, inventory, personnel and payroll management) reinforced by extensive retail management training.

-      Led startup and grand opening of new “Platinum door” store. Exceeded sales and profit goals by up to 8%.

-      Developed and launched a new fulfillment (BOPS, Same Day Delivery) program that proved so successful in deterring theft that it was rolled out District.

-      Excelled at building and motivating management and hourly teams. Developed many entry-level associates to leadership positions.

06.2016 – 11.2016

Ross Inc. – Seattle, WA

Supervisor/ Manager of Duty

-      Payroll administration, associate scheduling compliance, opening and closing the store, supervising associates, providing True Customer Service at all times.

-      Supervising merchandise processing: markdowns, Processing of merchandise, and sizing.

-      Securing tills and cash in safe. Ensure that SPS are following and executing all Loss Prevention policies and procedures.

-      Developing work plans, setting priorities, goals, assigning assignments and conduct follow ups

09.2014 – 04.2016

RM plus LLC.

Marketing and Brand Development Manager

-          Created, developed and implemented strategic plans of brands to achieve regional goals related to products, services and sales.

-          Developed and recommended product positioning, packaging, pricing and brand story for generate long term market share.

-          Collaborated with sales, product management, product strategy and design to develop go to market plans that are scalable and repeatable.

-          Developed marketing matrix for measuring brands (Brand Asset Valuator, 5 factors of Porter, BCG, GE/McKinsey matrix, SWOT analysis, est.).

-          Sales chains (retail, wholesaler, mass-market, e-commerce) activity support. Work with the stock (best sellers, slow movers), sell-out analysis, control of the assortment, promo.

05.2014 – 09.2014

B/S/H/ Russia – Bosch and Siemens Home Applause Group.

Category Marketing Manager

-          Created brand architecture and development marketing strategy, distribution and sales strategy; participating in preparation of annual marketing plan and execution.

-          Product upgrades execution: positioning, product platform, packaging, communication, promotion, pricing.

-          Coordinating projects with internal departments and external parties in terms of risks and effectiveness.

-          Participating in planning and implementation of a complex of marketing events.

-          Monitoring brand indicators, including market share, distribution, value amount and profit.

06.2011 – 04.2014

Zelmer Russia LLC.

Head of Marketing Department / Business Trainer

-          Developed and implemented the Company’s marketing strategy.

-          Managed Company’s marketing activities (ATL, BTL, PR, OOH, digital marketing, marketing research, ICC, POSM) including support of sales activity.

-          Budgeting: including P&L, strategic and tactical marketing planning.

01.03.2008 - 31.05.2011

Zelmer Ukraine LLC.

Marketing Manager/ Business Trainer

-             Launched a start-up of the new brand Zelmer within the Ukrainian market resulted in 4-year period of total sales of $25 Billion.

-             Conducted research for markets for Small Domestic Appliances. Executed a successful product plan and built and directly managed product management and marketing team.

-             Was responsible for development and implementation of all marketing communications activities and programs that enhanced brand awareness and sales growth (PR, ATL advertising, BTL communications, sales promotion, direct marketing, event management) for the company and its clients.

EDUCATION

• Netherlands Institute of Marketing (Amsterdam)

European Marketing Confederation (Brussels)

Post-Graduate Certificates: Marketing Manager (level B), 2013

• School of National Research University, Higher Economics (Moscow) Diploma: Marketing Management and Strategy, 2013  
• Kiev National Trade Economic University (Vinnitsa, Ukraine)

Dual-Diploma: Economics and Accounting, 2007

• Kiev Institute of Law

4-year Diploma: Forensic Psychology, 2005