Candidates About

 

·         10+ years of Email Marketing, CRM, (salesforce.com) and database segmentation experience

·         Campaign management experience from concept strategy through deployment scheduling. Ownership of special projects from start to completion, w/ little supervision and oversight (perceived as go to person)

·         Collaborated with Sales, Creative, IT, Accounting and Legal Departments to achieve email strategy goals

·         CRM Administrator – 100+ Global Users – Salesforce.com

·         People Management experience with budgeting responsibilities

·         Experience working with ESPs, specifically building business requirements for list segmentation, workflows, and lifecycle/triggered email campaigns.

·         Channel Marketing experience using e-marketing, email marketing, print, and social media

·         Marketo and Email Marketing Automation experience

·         Presentation skills – C-level execs, Fortune 500 clients, Best Western Board and Senior Management

·         Strong analytic skills, including experience with customer segmentation, tracking results and interpreting key learning’s.

·         10+ years of operational and/or technical project management experience coordinating large projects.

Professional Experience:

 

Annexus Group, Scottsdale, AZ.                                                                                    9/13 – Present  

Director, CRM/Salesforce.com Administrator/Email Marketing

 

·          Responsible for daily administration and configuration of Salesforce.com

o    Successfully Implemented New Salesforce.com Org

§  Designed New Customer Community Org for affiliate partners

o    Managed database of over 40,000 Financial Advisors

o    Set up users, managed profiles, roles, permission sets and security management

o    Developed page layouts, managed event campaigns and used Demand Tools data loader

o    Created and maintained activity, revenue, product reports and dashboards for Executive Team, Sales and Marketing partners.

o    Worked with Sales, Accounting, Operations and IT staff to provide CRM solutions.

o    Managed vendor relationship with Salesforce developer and data warehouse solution provider.

o    Effectively integrated Marketo, Citrix, Cvent and MS Outlook with salesforce.com

o    Developed training program and processes for internal sales team and Marketing partners.

o    Responsible for Marketo Email Marketing campaigns sent to Marketing partners and Advisors

§  Developed Marketo Smart lists and Smart campaigns

§  Developed Automation Flows and smart lead-alert campaigns

 

 

Best Western International (Headquarters), Phoenix, AZ.                                 3/05 – 8/13 

Manager, Email Marketing/CRM/Business Development

 

·          Responsible for the development and execution of Email Marketing and CRM strategies that drive annual revenue growth for the company.

·          Successfully managed the Email Marketing and CRM program, (Salesforce.com), within the Worldwide Sales Team at Best Western’s Corporate Headquarters. (300+ Email campaigns sent annually)

o    Owned and managed email campaign program from scheduling, creative development, internal project management to performance measurement.

o    Developed A/B split testing schedules to drive increased engagement and ROI.

o    Sent weekly, monthly and quarterly email acquisition, retention and trigger-based marketing campaigns.

o    Strong knowledge of Google Analytics, Salesforce, HTML, Constant Contact and Brainshark

o    Improved key channel metrics including open rates, click thru rates, revenue per email, email opt-out rates, etc. 


o    Partnered with cross-functional team to automate processes (list pulls, data loader, ftp, api), investigate smarter targeting capabilities, and assess opportunities for improving data and product integration with email.

o    Implemented CRM software from initial RFP through legal review and final design

§  Ensured that all application support issues were addressed and resolved in a timely manner and with a sense of urgency

§  Providing overall co-ordination with other I.S. departments and their priorities, bridging business and operational support functions

§  Responsible for managing the application through all phases of the lifecycle, from facilitating requirements gathering, vendor selection, initial technical design, implementation, testing, to production deployments & support

 

 

·          Managed CRM, Email and Reporting budgets. Also managed vendor relationships with CRM and email marketing companies.

 

·          Business Development - Managed sales team in an effort to drive organic and new business revenues. The team included the Inside-Sales, Database Marketing and the Reporting department.

 

o    Successfully came in at 150% to goal of acquiring new business.  Used email-marketing strategies to achieve lead-generation goal of opening new business.

o    Completed Partnership strategy targeting revenue through social marketing and SEO.

 

 

·        Developed, produced and managed over 200 sales training webinars – Award winning program recognized

  CEO and Hotel Owners.

 

·      Developed and executed communication plan for Best Western Loyalty card program. Best Western Rewards

           Database of 7 million Members.

o    Customer segmentation, data analysis reporting, customer acquisition and data modeling.

o    Measured customer activation within each threshold segment.

o    Other responsibilities included partner communication initiatives, working with AMEX, Master Card,

                       and AAA.

 

·      Launched Sales Communication website from concept through completion.

 

 

 

 

 

Gannett Newspapers: The Arizona Republic, Phoenix, AZ.                                            3/03-3/05
Database Sales Manager

Identified, developed and implemented new revenue streams through database marketing strategies.

 

·         Managed a team of 10 direct marketing executives for the direct mail division of The Arizona Republic.

·         Worked with Finance, IT, Online, and Marketing on Quality Action Teams. Created database marketing strategies for large clients such as; Gila River Casino, Fry’s Grocery, Room store, Pruitt’s, Ashley Furniture, Banner Medical Center, Pizza Hut and The Marriott Hotel.

·         Responsible for a 5 million dollar annual budget

·         Analyzed customer databases to create target marketing strategies for direct marketing campaigns.

·         Created database model reports to find “Look-a-Like” prospects. Customer penetration analysis.

·         Presented database findings to external and internal clients regularly.

 

 

 

 

 

 

 

 

Whitehat Data Services, Tempe, AZ.                                                                            8/01-3/03
Account Executive

Responsible for selling both Database Marketing and Interactive/email marketing services to fortune 500

companies, traditional direct mail agencies, Interactive agencies, catalogers, and list brokers.

·         Presented to C level Executives and answered RFP’s from direct marketing agencies

·         Responsible for $1 Million dollar sales territory annually.

·         Measured campaign performance and developed ROI analysis.

·         List management services for both email and postal databases.

·         Sold data processing services- (merge/purge, NCOA, de-dupe, fast forward, and modeling).
Database hosting/maintenance

Yesmail.com, Phoenix, AZ./Los Angeles, CA. [Headquartered: Chicago, Illinois]          7/99-8/01
National Account Manager

·         Responsible for selling Database Marketing and CRM solution services to major accounts and advertising agencies, with particular emphasis on online advertising, e-commerce, and direct marketing.

·         Created data modeling and statistical response analysis reports.

·         Measured & Tracked campaign performance and segmented target audiences.

·         Developed strategy for marketers to market to their own database through CRM solutions.

·         Worked with marketers to drive traffic and acquire new “qualified” customers on the Internet.

·         Purchased targeted lists and created campaigns.

·         President Club Award Winner for successfully achieving sales quota of $1MM Annually.

·         Presented proposals and response analysis tools to key clients and agencies such as Pivotal, Pet smart, and Wieden & Kennedy.

 

 

 

ADVO, Inc. Phoenix, AZ and Los Angeles, CA                                                                11/92-7/99
Regional Client Marketing Manager

·         Developed and analyzed individual database marketing strategy plans in tandem with sales management to achieve market revenue goals.

·         Responsible for analyzing and presenting customer data solutions for large clients such as: Pizza Hut, Albertson’s, Luckys, Blue-Cross, Sprint, and Winston Tires.

·         Acted as a liaison between internal sales and external clients in providing database strategies.

·         Created database marketing analysis such as response and frequency analysis.
Managed regional product revenue budget of 18 MM.

·         Presented formal database marketing presentations throughout the southwestern states.

·         Used Claritas census and psycho graphic data to target households

·         Used advanced GIS mapping and report writing software to define and target core consumers.

·         “Team of Six” member – (a strategic work team set up to target new database marketing opportunities).

·         Earned reputation within the company and with clients for professionalism and innovative targeting strategies.

·         Proficient in the use of Constant Contact, HTML, Photoshop, Salesforce CRM, SAS, Cognos, MS Office, SQL 7,

      Visual Basic, R&R Report Writer, MapInfo, Sage, Sales Logix, MS Access, BRIO, Crystal Report Writer, 

            and Tactician.

Education:
University Of Phoenix, Phoenix AZ.
Graduated in September 2003
Bachelor Of Science in Business Management

Long Beach State University, Long Beach, CA.
February 1992
Business Administration and Marketing

Additional Training:

SQL/Crystal Reports Data Training

SAGE Administrator CRM training
Negotiation Skills Training



Awards:

“Team Player” Award Best Western international Inc.
NAM Award for Gold Standard targeting
“Targeter” Of Choice Award
Presidents Club for 100% quota achievement
Vision Award for innovative targeting solutions

 

Memberships:

HSMAI member

DMA member

Omega Psi Phi Fraternity