
Aga Cena
- Senior Product Manager
- San Francisco, CA
- Member Since Jan 30, 2023
Aga Cena
Summary
Over 20 years experience developing large-scale enterprise applications for Fortune 50 companies and technology industry pioneers.
Ø Software development team leadership
Ø Strategy and business case execution
Ø Program and project governance
Ø Product Management
Ø Partner vendor management
Ø Retail E-Commerce strategist
Accomplishments
Ø Founded software company Milo Inc. that was acquired by Voxeo Corp on March 2001.
Ø Actively participated in acquisition proceedings leading to the sale of Gloss.com to Estée Lauder Co.
Ø 35% YOY E-Commerce growth for American Eagle
Ø 2005 AIMIA Awards – Winner, Best Business/E-Commerce Sony.com.au and SonyStyle.com.au.
Ø Production launch of the following IT Systems:
ü ATG Oracle Commerce Platform Launch: American Eagle: aeo.com/eu, Toys R Us: toysrus.pl, toysrus.pl/babiesrus; Quiksilver Inc: roxy.com and quiksilver.com; Estée Lauder Co.: gloss.com; Sony: sony.com.au, sonystyle.com.au and sony.com.au/wegatheatre; Vodafone: shop.vodafone.com.au
ü FIFO for Genworth Financial
ü The GNet Portal for Soul Australia.
ü Online Mobile Pre-Paid activation for SingTel Optus.
ü On-line First Data Corp (FDC) Credit Card Payment System for Pacific Bell.
ü Teller Vision for Wells Fargo Bank.
ü Outage Management System for Pacific Gas and Electric.
ü Network Facility Management System for AT&T.
ü Mountainwatch.com, mountainwatch.com/twentyten, transfersnowboard.com, chillfactor.com, sunriseweather.com.au for Coastalwatch
Technical Skills Summary
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Application Servers Presentation |
ATG, JBoss, Tomcat, OC4J, BEA WebLogic, JServ, Blue Martini JSP, EXT JS, JSON, jQuery, Portlets JSR 168, Site Mesh, JavaScript, JHTML, HTML, ASP, OSCache, Angular JS, Node JS, Handlebars JS, Ember JS |
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Server Side |
Spring, Struts, Servlets, OpenSymphony WebWork, jBPM |
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Persistence |
Hibernate, JPA, JDBC, Ehcache, SQL |
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Data Management |
Oracle RDBMS, Sybase RDBMS, MS SQLServer, Informix RDBMS, Ingres RDBMS, MySQL, Postgres, VAX Rdb, Aerospike NoSQL DB, Cloudera Hadoop |
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Programming Languages |
Java /1.6.x/1.7.x, C, Perl, PLSQL |
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Integration |
Oracle Fusion 11g, IBM WBI, Apache Axis, JMS, REST, SOAP, OC4J Webservices, RMI, Tibco, XML |
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Security |
Sun AAA, Acegi, SAML, HTTPS, OpenSSL |
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Java Utilities |
Quartz, Jasper Reports, Log4J, POI, JMeter |
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HTTP Servers |
Apache, Netscape Enterprise Server, Microsoft Internet Information Server (IIS) |
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Operating Systems |
UNIX (AT&T Sys V, HP-UX, Sun Solaris, Linux 2.1 ES, Ubuntu, Centos), Windows 2000 Server, Windows XP, Windows NT, VAX VMS |
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Development Tools |
Eclipse, Bamboo, JIRA, Git, SVN, CVS, Ant, Maven, Oracle Designer 2000, Oracle SQL Developer, Toad |
Industry Experience Summary
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Telecom |
Vodafone Australia, AT&T, Soul Australia, SingTel Optus, Pacific Bell |
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E-Commerce |
American Eagle Outfitters, Restoration Hardware, Toys R Us, Quiksilver, Sony, Estee Lauder/Gloss.com |
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Internet Media |
Netscape, ThirdAge Media, Milo, Coastalwatch |
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IT |
Oracle, Hewlett Packard, Motorola, Digital Equipment Corp |
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Banking and Finance |
Wells Fargo Bank, Genworth Financial |
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Pharmaceuticals |
Syntex Corp |
Recent Experience
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Cena Strategy Group Strategy Consultant |
Nov 2015 – Present |
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Company Profile |
Cena Strategy Group provides strategy and management consulting to a variety of organization from large corporations to early stage startups.
Strategy · Developing differentiated and innovative products · Software development execution · Operational execution Management · Organizational change management · Identifying, acquiring and building teams · Scaling business
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Clients and Projects |
Avenue Code, avenuecode.com – Software engineering consulting services. My involvement: Work with Avenue Code’s financial technology client to extend payment service platform to accept American Express OptBlue transactions. Narvalous, narvalous.com - Game publishing and development. My involvement: Extend gaming platform for mobile games. Android and iOS in app billing and push notifications software development. Assignar, assignar.com. Workforce and asset management. My involvement: Business strategy and product development. Mynd, Management myndmanagement.com – Property management SaaS platform. My involvement: Product management, software development strategy and technical architecture. New Elevation, newelevation.com - Software engineering consulting services. My Involvement: Business process optimization through the implementation of Human Resource Management software.
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American Eagle Outfitters Senior Product Manager (consultant) |
May 2016 – Mar 2018 |
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Duties and Responsibilities |
Strategy, management and organizational change management consulting. Lead product manager for Unified Global Platform (UGP) for E-Commerce. UGP allows American Eagle to improve customer experience, increase revenue, decrease time to market, lower operational cost and leverage capital investments in domestic and international markets. UGP achieves these goals by standardizing all digital properties, which includes websites and mobile applications, on a single platform. Present project proposals to the Project Administration Team to obtain approval and resources. Perform the role of Product Manager during agile development. Lead the software vendor evaluation and due diligence. Review proposals and statement of work (SOW) from software vendors. Negotiate priorities between stakeholders. |
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Deliverables |
Global E-Commerce platform. Project charter, request for proposals and business requirements. Software vendor evaluation criteria and scoring matrix. |
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Environment |
Oracle Commerce 11.x, IBM Order Management Sterling 9.x, Oracle WebCenter Sites (WCS) 12c, Oracle Retail v14 (Retail Management System, Retail Pricing Management, Retail Sales Audit, POS), Oracle Fusion Middleware 12c, Informatica Master Data Management, Adobe Experience Manager 6.3, Tradestone PLM, Layer 7 API Security Gateway, RED ACI, Scene7, Stored Value Solutions (SVS), Bank of America Merchant Services (BAMS), Transperfect, Akamai, iOS, Android, Java, Angular JS, Node JS, Handlebars JS, Ember JS |
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Restoration Hardware Technical Program Manager (consultant) |
May 2015 – Nov 2015 |
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Duties and Responsibilities |
Strategy, management and organizational change management consulting. Lead the Product Information Management (PIM) software evaluation and due diligence. Review proposals and statement of work (SOW) from software vendors. Lead workshops to gather requirements and define business process flows. Design the PIM Data model and taxonomy. |
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Deliverables |
Project Charter. PIM software vendor evaluation criteria and scoring matrix. PIM Data model and taxonomy that will support the ATG Oracle Commerce and IBM CommercialWare Order Management platform. |
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Environment |
ATG Oracle Commerce 11.x, Enterworks Enable Product Information Management 7.x, IBM CommercialWare Order Management, SQL Server 12.x, Java, Tomcat, Windows Server 2012, Mule ESB 3.x |
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Toys R’ Us Technical Program Manager (consultant) |
Jul 2014 – May 2015 |
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Duties and Responsibilities |
Strategy, management and organizational change management consulting. Program and project governance across e-commerce and merchandising tracks. Align with program managers from the finance, order management, merchandising, loyalty and enterprise reporting tracks. Vendor selection, review request for proposal (RFP) response and statement of work (SOW). Manage several professional services and software vendors. Review and approve requirements and design documents. Technical Lead for the e-commerce and merchandising team. Build a new e-commerce platform consisting of ATG Oracle Commerce with Endeca, Manhattan Warehouse and Order Management System, Stibo Master Data Management – Product Information Management. |
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Deliverables |
Project plan to launch a multi-site, international multi-region, multi-currency and omnichannel e-commerce platform. Infrastructure technical requirements. High Level Solution design for Image Processing and Address Validation. |
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Environment |
ATG Oracle Commerce 11.x, Manhattan Warehouse and Order Management System, Stibo Master Data Management – Product Information Management, Red Hat Linux 5.x, Java 1.6, Oracle RDBMS |
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Oracle Corp (Oracle acquired Bluekai in April 2014) Product Manager - Bluekai |
Feb 2014 – Jul 2014 |
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Duties and Responsibilities |
Product Manager for Oracle’s cloud-based big data SaaS Service that enables companies to personalize online, offline and mobile marketing campaigns. Lead product discussions with partners and clients to determine the optimal integration workflow for strategic partnership. Lead cross-functional development teams through decomposition of requirements from product managers and business owners, design, delivery, and support. Work with product managers and business owners to gather user feedback and customer data to dive deep and find development opportunities and drive continuous improvement. Analyze integrations solutions by using strong detail-oriented and analytical mind to ensure integrations are scalable from both a feature and operations perspective. Assess risks, anticipate bottlenecks, provide escalation management, make tradeoffs, and balance the business needs versus technical constraints. |
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Deliverables |
Product requirements and strategy through written material including marketing requirements document (MRDs) and product requirements documents (PRDs) and partnership with UX design. |
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Environment |
Cloudera Hadoop, Aerospike NoSQL DB, IBM Netezza, MySQL, Apache, C, Ruby on Rails, Java, JavaScript, Agile Kanban using JIRA |
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Quiksilver Inc. Technical Program Manager (consultant) |
Sep 2012 – Sep 2013 |
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Duties and Responsibilities |
Lead and manage onshore and offshore consulting vendors responsible for all aspects of the software development life cycle, including functional requirements analysis, design specification, project planning, implementation, quality assurance, deployment, hosting and operation of the new ATG Oracle Commerce System. Responsible for security and PCI Compliance. Lead weekly strategy and status meeting with CIO, senior management and business stakeholders. Lead development team using Scrum Agile methodology. |
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Deliverables |
Completion of ATG e-commerce websites on time and on budget. Implementation roadmap for adding multiple brands and regions as well as complex system enhancements and modifications. Project plan, test strategy, partner vendor integration test plan and cutover plan for roxy.com and quiksilver.com launch. |
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Environment |
ATG Oracle Commerce10.1.x, Red Hat Linux 5.x, JBoss EAP 5.x, Java JDK 1.6.x, Oracle RAC 11gR2, Apache 2.3, EBay GSI EB2C API v1.1x, SparkRed Hosting, New Relic APM, Scrum Agile using JIRA. |
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Vodafone Hutchison Australia Online E-Commerce and Self-Service Architect (consultant) |
Sep 2010 – Sep 2012 |
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Duties and Responsibilities |
Accountable for the domain architecture, platform systems architecture and overall performance of services delivered to the business. Domain includes applications covering ATG Online Store and Web Self Service. Provide overall architecture and design guidance to the technical delivery teams working on multiple parallel projects. Work with solution architects and business demand leads to ensure that all new projects take service performance and capacity considerations into account. Assist in conducting finance management, vendor management, resource management, and implementation and operations handover for all online initiatives. Act as the application manager for a portfolio of applications. Act as the project sponsor for technology initiatives. Manage teams of onshore and offshore consultants responsible for ensuring the BSS & IT systems within the online domain continue to operate at their optimum service levels. Lead development team using Scrum agile methodology. Ensure end-to-end services delivered to VHA internal and external customers are within agreed target service levels. Work with Level 2 & 3 support teams to drive service restoration during critical system outages. |
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Deliverables |
Creation and maintenance of systems roadmap. Compose concept papers to initiate projects, business case and capital expenditure requests. Present and gain approval from the Capital and Roadmap Steering groups and compose. |
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Environment |
ATG Commerce 9.x, WebLogic 10.x, Tomcat 5.x, Java 1.5.x and 1.6.x, Apache HTTP servers 2.x, Oracle Fusion OSB11g, JBoss 3.x, Sun Java System Access Manager 7.x, Sun Java System Directory Server 5.x, Sun Java System Identity Manager 6.x, Oracle Database 9i, 10g, 11g, Sun and HP servers, CA Wily Introscope, CA Wily Customer Experience Manager, Imperva Web Application Firewall & Database Activity Monitor, ITILv3, Scrum Agile using JIRA.
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Past Experience
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Organization |
Position |
Dates
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Coastalwatch |
Enterprise Architect |
Jan 09 – Jan 10 |
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NSW Department of Education and Training |
Technical Architect |
Jun 08 – Jan 09 |
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Genworth Financial |
Solution Architect |
Jun 07 – May 08 |
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Soul Australia |
Senior Software Developer |
Apr 05 – May 07 |
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SingTel Optus Pty Limited |
Solution Architect Designer |
Aug 04 – Apr 05 |
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Sony Australia Limited |
Technical Architect |
Aug 03 – Aug 04 |
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Estée Lauder Companies (ELC). (ELC acquired Gloss.com on May 2000)
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Lead Technical Architect |
Dec 99 – Dec 01 |
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Milo/Voxeo Corp (Voxeo acquired Milo, Inc. on Mar 2001.)
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Co-Founder and President |
Sep 98 – Sep 01 |
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ThirdAge Media |
Technical Architect |
Sep 97 – Dec 98 |
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Netscape Corporation |
Programmer Analyst |
Jun 96 – Aug 97 |
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Pacific Bell Information Services |
Programmer Analyst |
Dec 95 – Jun 96 |
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Hewlett Packard |
Programmer Analyst |
Sep 94 – Nov 95 |
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Wells Fargo Bank |
Programmer Analyst |
Nov 93 – Sep 94 |
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Pacific Gas and Electric Company |
Programmer Analyst |
Jun 93 – Jan 94 Oct 92 - Feb 93 |
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Digital Equipment Corp |
Programmer Analyst |
Feb 93 - Jun 93 |
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Carlyle Systems |
Programmer Analyst |
Feb 92 - Dec 92 |
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Syntex Corp |
Programmer Analyst |
Dec 91 - Jan 92 |
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Motorola Inc |
Programmer Analyst |
Feb 91 - Nov 91 |
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AT&T |
Programmer Analyst |
Oct 89 - Feb 91 |
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Education |
Master of Science in Computer Science (Incomplete) DePaul University, Chicago, IL. Completed 12 Courses, GPA 3.75/4.00 Overall.
Bachelor of Science in Actuarial Science University of Illinois, Urbana-Champaign, IL, Dec 1987 |
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Activities |
Traveled extensively throughout Australasia, Pacific Islands, South East Asia, China, Central America, South America, North America, Himalayan Countries and Europe Surfing, Sailing, Rock Climbing, Snowboarding, Cycling |
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Work Eligibility |
United States of America Citizen, Australian Citizen, Philippines Citizen |