
Matthew A. Michaux
- Senior Product Manager
- Pittsburgh, PA
- Member Since Mar 28, 2023
Matthew A. Michaux
Experience____________________________________________________________________________________
GiftCards.com Pittsburgh, PA
Senior Product Manager January 2015 – Present
• Directed product development efforts for our consumer-facing website and native mobile applications
• Optimized shopping cart funnel; increased conversions by 18% from 4.2% to 5.1%
• Implemented inbound marketing techniques including email drip and ad re-targeting
• Designed customer loyalty program, G-Money; helped to increase repeat purchases by 22% YoY
• Spearheaded efforts to automate the company’s online fraud detection and response systems
• Led transition from legacy code to modern coding frameworks
• Delivered weekly progress reports to C-level executives; presented status updates to entire tech team
• Conducted market research to support business development initiatives; benchmarked competition for best practices; performed patent searches to determine freedom to operate; developed P&L projections
Senior Business Analyst and Scrum Master December 2013 – January 2015
• Managed cross-functional Agile development teams of infrastructure developers, UI developers, graphic designers and QAAs while coordinating with DBAs, Security Analysts and Systems Administrators
• Translated business requirements into technical specifications with consideration for information security, product assembly, printing & manufacturing, customer service and consumer ease of use
• Constructed comprehensive requirements checklists for application development projects to forecast SEO/SEM considerations, marketing needs, systems requirements, API dependencies, database modifications, information security concerns, and fulfillment compatibility issues
• Led teams through weekly sprint-cycle project releases using scrum development principles
• Designed website and mobile wireframes based on user surveys and company style guide
• Served as a member of the IT Leadership group, an action panel for managers to discuss current development projects, SEO analytics, sales figures, fraud metrics and customer service issues
BreatheSimple October 2008 – December 2013
Product Manager Pittsburgh, PA
• Managed cross-disciplinary teams of software engineers, regulatory experts and marketers during the healthcare start-up’s R&D, FDA documentation and clinical trial phases
• Wrote grant proposals that won more than $450,000 in competitive government funding
• Conducted market research, including conjoint analyses, focus groups, online surveys and social media studies to design minimum viable product
Thermo Fisher Scientific June 2008 – August 2008
MBA Intern, Finance Sourcing Division Pittsburgh, PA
• Constructed an in-house merchant tracking system that lowered logistical costs for the scientific instruments producer by optimizing seasonal purchasing and leveraging vendor promotions
• Analyzed profit margins per SKU and made recommendations for vendor diversification strategy
• Created an analytical, objective system to monitor employee performance and efficiency
Penn State’s Garber Venture Capital Fund September 2007 – May 2009
MBA Student Investment Analyst University Park, PA
• Vetted entrepreneurial pitches for real-world investment of the Fund’s $5 million endowment
• Prepared due diligence to determine the return on investment in early-stage and start-up companies
• Negotiated terms of investment tranches for companies seeking start-up and mezzanine capital
Duff & Phelps June 2006 – July 2007
Analyst, Business Valuation and Consulting Philadelphia, PA
• Performed valuation of vacant land, office, industrial, multi-family, and retail properties domestically and internationally utilizing Cost, Sales Comparison, and Income (DCF) approaches
• Worked extensively in international locations; translated and interpreted for engagements in Belgium, Canada, France, Luxembourg and Tunisia
Philanthropy and Volunteering_____________________________________________________________________
Penn State Net Impact Association 2012 - Present
Alumni Advisor to Current MBA Officers University Park, PA
Fox Chapel Area High School 2011 – Present
Assistant Varsity Boys Basketball Coach Fox Chapel, PA
Habitat for Humanity 2003 - Present
Volunteer: Allegheny Valley Chapter New Kensington, PA
Penn State Dance MaraTHON: Four Diamonds Fund – Hershey Medical Center 2005 - 2009 Fundraiser and dancer in the nation’s largest student-run philanthropy program University Park, PA
Education_____________________________________________________________________________________
The Pennsylvania State University Smeal College of Business Administration University Park, PA
Master of Business Administration August 2007 – May 2009
Dual Concentrations: Marketing and Corporate Financial Analysis
• Recipient of the Gerald and Joyce Kessler Scholarship for Excellence in International Studies
• Vice President of Communications: Penn State Chapter of the Net Impact Association
Undergraduate: Triple-Major, Double-Minor August 2002 – May 2006
• Bachelor of Science: Global and Strategic Management
• Bachelor of Science: International Studies
• Bachelor of Arts: Economics
- Minors: French Language and International Business
Skills and Interests______________________________________________________________________________
Software Proficiency:
• Advertising: Google AdWords, Facebook Ads, Instagram Ads, LinkedIn Ads
• Analytics: Google Analytics, MixPanel
• Creativity: Photoshop, Dreamweaver, iMovie, iPhoto
• Project Management: Atlassian Suite, Basecamp, Slack, Trello, Visio, Asana
• Social Media: Facebook Insights, HooteSuite, Buffer
Free Time
• Active crowdfunding supporter • Novice carpenter and furniture maker
• Avid dog trainer • Reigning fantasy football champion
• Budding green thumb • Serious home brewer
• Competitive barbecue chef