Profile

New York based seasoned professional of Marketing Automation, including Marketing Cloud assessment and Content Automation, for Customer Insights (CI) and Marketing Stakeholders of high matrix Fortune 500 firms.

In addition to navigating and resolving technical uncertainties around the product roadmaps, I am also responsible for supporting clients on review large technology suites as well as a wide array of point solutions.

·         Pre-discovery, discovery and Solution assessment for Adobe clients.

·         Design and implementation of Multi-product integrations with AEM.

·         Hardware sizing, infrastructure design for Marketing Cloud and AEM applications.

·         Oversee, consult and assist in initial technical setup and installation of base products.

·         Large Migration, Integration and Asset Management expertise.

Experience

Technical Architect, Adobe Systems                                                                                                 (June 2012 – present)

·         Technical Architect for the post-sales delivery teams and Expert Services business of Adobe PS.

·         Pre-discovery, discovery and Solution assessment for Adobe clients.

·         Execute iterative implementation process including sprint planning and end-of sprint demos.

·         Audit analysis, health checks for Adobe's clients.

·         Large Migration, Integration and Asset Management expertise.

·         Design and implementation of Multi-product integrations with AEM.

·         Execute iterative development process including sprint planning and end-of sprint demos.

·         Obtain appropriate AEM trainings and certifications to support Adobe strategic accounts.

·         Technologies & tools: Microsoft Azure, Twitter Bootstrap, Mongo DB, DPS, Phonegap, AEM Mobile Apps, OAK, Adobe AEM Mobile, Creative Cloud, Sitecatalyst, Scene7, Adobe DTM, Adobe AEM Forms, AEM DAM, Adobe CoralUI, Adobe Granite, Git, SVN, TFS, Eclipse, SnapLogic, Brightcove, OSGi, HTML, javascript, css, extJS, Apache HTTP, dispatcher.

Solution Architect, Microsoft                                                                                                                            (July 2015 – present)

·         Provide Solution on a single Marketing Automation platform for Microsoft’s multiple product teams leveraging AEM 6.1 custom projects, custom workflows.

·         Salesforce ExactTarget integration with AEM publishing.

·         Complete design and implementation of Azure as IAAS for Microsoft One Relationship Marketing initiative.

·         Implementation of Azure Resource Manager for AEM infrastructure, including subnets, network interfaces, load balancers, CDN integration.

·         Design and implement the Azure ACS, Azure AD and Microsoft ADFS integration on SAML2 token and protocol with AEM using SAML authenticator.

·         Layout the solution design for translations and localization using Microsoft machine translation and Lionsbridge custom translation vendors.

·         Create AEM Docker file and  internal registry service on Azure for OneRM project.

Technical Architect, QVC                                                                                                                                 (April 2015 – June 2015)

·         Hardware sizing.

·         Review and advise best practices on mobile apps development and integration with AEM.

·         AEM Apps roadmap review.

·         Runbook creation and production advisory and support for QVC Italy and France go live.

·         Lead discovery sessions for QVC US homepage team and define solutions on implementing QVC US web properties including qvc.com

Technical Architect, Pioneer Investments                                                                                                                           (Feb 2015 – March 2015)

·         Setup, configure and extend ecommerce Integration with AEM6.

·         Setup dispatcher and configuration.

·         Audit analysis

Technical Architect, CDW                                                                                                                               (Feb 2015 – June 2015)

·         Derive Discovery and design. Create Solution design document.

·         Hardware sizing and creation of requirement backlog.

·         Formulate Enablement plan for client resources.

·         Setup, configure and extend ecommerce Integration with AEM6.

·         Setup dispatcher and configuration.

·         Ensighten Integration.

·         Adaptive Mobile website design and development.

Senior Consultant, Bose Corp.                                                                                                                                      (September 2014 – Jan 2015)

·         Responsive websites design and development.

·         Setup, configure and extend hybris 5.3 Integration with AEM6.

·         Develop hybris modules and web services for AEM6.

·         Adobe AEM6 development of OSGi services and components.

AEM Architect, Taylor Corp. (Amsterdam Printing)                                                                                                           (July 2014 – Jan 2015)

·         Adobe AEM Expert Services.

·         DAM hardware sizing, discovery and infrastructure design.

·         Data migration strategy, roadmap and implementation.

AEM Senior Consultant, County of San Diego                                                                                                                (May 2014 – July 2014)

Solutions Architect, Westfield Group                                                                                                          (June 2014 – August 2014)

·         Lead DPS sessions and POCs on DPS, Phonegap integrations with AEM.

·         Communicate value of the broader platform capabilities (e.g. asset management, segmentation, targeting and testing, analytics) to marketing audience.

·         Work closely with Creative Directors, Product Managers throughout project phases to best position the technology and call out potential concerns.

·         Independently interact at the director-level and above in the organizations to provide direction for development operations, infrastructure and development teams.

·         Assist the Project Management in estimations and task assignments

·         Audit Analysis and subsequent creation of action plan for projects.

·         Technical Architect for AEM projects and assists Product Owners on Roadmap and timeline creation for marketing projects leveraging Adobe Marketing Cloud.

·         Setup project code and best practices for the future and current development team.

·         Audit analysis for Global Publishing Platform.

·         Health Check for the current web properties.

·         Roadmap creation for the future data driven Real Estate Management Hub.

·         Discovery and timeline creation for the team.

·         Technical Architect for the delivery team.

·         Oversee and implement AEM best practices, mentor team, lead Knowledge Management.

·         Technologies & tools: Adobe AEM 5.6.1, Okta, Git, OSGi, extJS, HTML, javascript, css, Sling, Dispatcher, Apache HTTP, SVN, Eclipse.

Technology Architect, Ping Identity                                                                                        (November 2013 – April 2014)

·         Extend understanding of the client’s current content management landscape and create new backlog to derive solution roadmap.

·         Articulate release strategy using incremental rollouts.

·         Develop technical design and setup development environments.

·         Evangelize and help modify OSGi declarative services, AEM content and CQ workflows to use more of the Adobe Experience Manager.

·         Work on finding the lowest workable common denominator of existing AEM components and workflows, while balancing much flexibility within the proposed solution.

·         Streamline the efficiency of overall content authoring experience, including creation of custom extJS widgets, scaffolds and custom AEM apps.

·         Drive and outline the Digital Asset Management strategy by extending OOB AEM DAM and applying Closed User Groups (CUGs).

·         Technologies & tools: SAML, SSO, Adobe AEM 5.6.1, Salesforce, OSGi, extJS, HTML, javascript, css, Sling, Dispatcher, Apache HTTP, SVN, Eclipse.

AEM Senior Consultant, Legg Mason                                                                                                                (March 2014 – May 2014)

·         Assist in developing project direction based on best practices.

·         Oversee, consult and assist in initial technical setup and installation of base products.

·         Provide technology recommendations such as infrastructure guidelines, configurations, etc.

·         Provide AEM product related guidance to allow them to scope their project appropriately to meet business objectives.

AEM Senior Consultant, Corporate Executive Board                                                              (April 2013 – Sep 2013)

·         Work with developers and QA to ensure they understand the front-end designs.

·         Design and development of registration module using CQ’s extJS API and features.

·         Design Sitecatalyst integration with CQ 5.6.1.

·         Development of Adobe Social Community modules for Adobe CQ5.6 Forum implementation.

·         Define the strategy for migration of legacy assets into CQ5.

·         Work with product owner and consult on UAT best practices to make sure system meets the agreed upon requirements of the client.

Technology Lead, Compuware                                                                                                              (Feb 2013 – April 2013)

·         Backlog grooming and prioritization of user stories.

·         Design and creation of CQ scaffold apps to enable ingestion of products and events into CQ.

·         Creation of custom components, including search and tab components, that is 100% SEO friendly and can be managed in multiple node structure unlike the default tab.

·         Design and development of OSGi declarative services for the CQ components.

·         Draft the content conversion and migration plan of legacy systems to CQ.

Senior Consultant, Dupont                                                                                                                       (Nov 2012 – Feb 2013)

·         Implement Scene7 integration with CQ.

·         Implement BrightCove integration with CQ for externally managed videos including creation and extention of brightcove CQ components.

·         Design and implement Content Sharing using Multi Site Manager for multilingual and multinational sites including dual live copy feature of CQ.

·         Creation and extension of various CQ components including custom listeners.

AEM Architect, Fox Sports                                                                                                                 (June 2012 – Nov 2012)

·         Lead the WCM pilot migration project. The project spans migration (from current System and custom Java/JEE applications to the new CQ platform), integration (Endeca Search and Business Intelligence Systems with JCR) and extension (Adobe Omniture Sitecatalsyt and Genesis with CQ5).

·         Develop Components and connectors for CQ.

·         Snaplogic development and integration with CQ. Creation of SnapLogic snaps, pipelines and SnapLogic administration.

Solutions Architect, Carahsoft                                                                                    (August 2014 – September 2014)

·         Audit analysis for carahsoft.com AEM implementation.

·         Team mentoring and sharing best practices.

Solutions Architect, Dealertrack Technologies                                                         (July 2014 – August 2014)

·         Discovery and timeline creation for the team.

·         Technical Architect for the delivery team.

·         Assist the Project Management in estimations and task assignments

·         Audit Analysis and subsequent creation of action plan for projects.

·         Oversee and implement AEM best practices, mentor team, lead Knowledge Management.

·         Technologies & tools: Adobe AEM 5.6.1, Okta, Git, OSGi, extJS, HTML, javascript, css, Sling, Dispatcher, Apache HTTP, SVN, Eclipse.

Technology Architect, Time Warner Cable Network                                                                                          (October 2013 – December 2014, March 2014 – May 2014)

·         Employ the principles of responsive design, leveraging twitter bootstrap, to reach end user community with consistent experience, using CQ simulators and Adobe CQ MSM.

·         Integrate LocateTV service with CQ mobile using custom Feed Importer and REST endpoints.

·         Outline best practices for an AEM implementation of components and templates.

·         Work closely with the client PO and key business stakeholders to continually understand their project requirements and priorities.

·         Technologies & tools: Twitter Bootstrap, Adobe AEM Mobile, Git, Eclipse, LocateTV API, OSGi, HTML, javascript, css, Apache HTTP.

CQ5 Tech Lead, Genworth Financial                                                                                                                                 (January 2012 – June 2012)

·         Design and development of custom CQ components over the existing CQ5 implementation.

·         Advisory and support on CQ5 Administration related with replication agents, clustering and dispatcher configurations.

·         Mentoring team of Java/JEE developers on the best practices and patterns of development in CQ5, OSGi and JCR.

·         Design and documentation on processes, service collaboration and governance around the Day CQ5 instances.

·         Leading project and gathering the business requirements to implementing CQ5 system.

·         Design, propose and proof the concept in CQ5. Hands on development around Dialogs, Components, OSGi bundles, web services, D-OSGi, CQ Clientlibs etc.

·         Sprint planning, greening, sizing on backlogs.

Adobe Consultant, S&P Financial Ratings                                                                                             (October 2011 – December 2011)

·         Implementation of web applications for Money Market funds data.

·         Actively evaluated new products and technologies to build Ruby on Rails’ solutions that can streamline business operations. Report to the Manager of Application Architecture & Development and assist in day-to-day support and operations functions, design, development and unit testing.

·         Produced system design documents and participate in technical walkthroughs for ‘Soft Data’ of Instrument Group Static Data. Perform Application & System Performance tuning and troubleshoot performance issues.

·         Resolved product complications and funneled the insights to the development and deployment teams to adopt long-term product development strategy with minimal roadblocks.

·         Convinced business users and analysts with alternative solutions that are more robust and simpler to implement from technical perspective while satisfying the functional requirements from the business perspective.

Adobe LiveCycle SME, UBS Wealth Management                                                         (January 2011 – October 2011)

·         Leadership, design, and development focus of a number of Java/JEE, Adobe LiveCycle ES 2.5 based multi-tiered and distributed applications for Straight through Processing (STP) in Alternative Investments (hedge fund of funds and private equity funds).

·         Worked as an Implementation Specialist, leveraging Adobe LiveCycle on Process Management Solutions for Alternate Investments.

·         Ensuring system development keeps pace with user requirements. Advisory on change control procedures for Adobe Product Solutions (Adobe Process Management ES2 and Adobe LiveCycle Output Services) to prevent software objects from being amended without auditability and review of the impact by interested parties.

·         Responsible for many key activities and deliverables, from understanding and gathering business requirements to actually designing and building the Alternate Investments’ application to support these requirements. Documenting deficiencies, fixing them and devising workarounds.

·         Developed the custom Java components for process initiation, document injections and global fund validations. Setup Java web services and created clients in Adobe Flex to call the services on demand.

·         Implemented and integrated spark components, charts of Adobe Flex 4.5 and LiveCycle Forms guides for historical data in forms transformation. These flex components replace the JSP components of existing Java/JEE applications.

·         Conducted interviews and made recommendations for hiring Java/JEE professionals. Work with managers and brand teams to ensure project deliverables are clearly defined, responsibilities are established for development and quality assurance and the final product achieves the business requirements.