
Pam Carpenter
- Sr. Project Manager
- Burbank, CA
- Member Since May 14, 2023
Pam Carpenter
EXPERIENCE:
Capital Group – Digital Project Manager - Los Angeles, CA 2016 – Present (Contract)
Digital Marketing Channels– Email Marketing
· Coordinates all aspects of projects, with emphasis on planning, scheduling, scope determination, communications, and documentation
· Develops and implements project plans where the roles and deliverables of stakeholders are clearly defined and ensures successful delivery of commitments (status, risks, issues, dependencies)
· Actively collaborates with stakeholders to manage communications related to projects
· Manages relationships with all internal stakeholders and external vendors to drive successful and efficient project completion
· Updates budget and resource plan development across projects
· Manages projects and refines project scope as needed, incorporating management priority and feedback and optimizing efficiencies
· Establishes and documents processes that reflect Best Practices for digital production
· Identifies improvements to achieve optimization & efficiency for digital production & partner with team members to implement solutions
· Supports strategies by collecting information, conducting analysis, preparing materials and making presentations to stakeholders
· Builds and maintains excellent working relationships with team members, vendors and other departments involved on projects
Kaiser Permanente – Sr. Project Manager - Burbank, CA 2015 – 2016 (Contract)
Marketing Content Team (formerly called Creative & Production Services) – Loyalty & Retention
· Executed multiple Marketing campaigns simultaneously from inception to delivery for multi-channel deliverables
· Created simplified processes for large and complex multi-channel projects within an Agile management environment
· Worked within the company’s content management system (MRM) to track the work flows for web, email and print campaigns
· Designed schedules/project plans/roadmaps for content creation for digital and print deliverables
· Made resource assignments for Marketing campaigns, led kick-off meetings, and scoped projects
· Developed and sustained strong working relationships with Marketing Strategy, Creative, Web, Email and Print channels, and Legal
· Gave creative direction and assigned Marketing content tasks to creative teams to ensure overall brand, creative and strategic integrity
· Successfully led the creation of copy, images, infographics and video content for the Kaiser Permanente website
· Led a team of writers, designers, Marketing partners and email producers to provide content for Kaiser's monthly E-Newsletter
· Managed project managers and provided guidance and support for their project assignments
The Walt Disney Company – Sr. Marketing Manager - Glendale, CA 2014 - 2014 (Contract)
Digital Marketing, Disney Publishing Worldwide – Disney Learning
· Worked on the launch of Disney’s new Imagicademy brand of mobile apps for children
· Conducted competitive analysis on mobile apps already in the Kids Education category
· Wrote copy and suggested content to post onto the app’s Facebook page
Paramount Pictures – Creative Manager - Hollywood, CA 2005 – 2013
Home Entertainment – Creative Services Division
· Gave art direction for packaging, print and digital ads and other materials to external vendors for assets contained in Marketing briefs
· Trafficked materials through Legal, Marketing, Technical Productions & Proofreading for approvals
· Tracked creative costs, oversaw purchase order billing & payment process and provided budget updates to Marketing
· Forecasted timelines, created production schedules, tracked projects & provided status updates to stakeholders
The Walt Disney Company – Associate Buyer - Glendale, CA 2003 - 2005
The Disney Stores – Softlines Division
· Managed design vendors to create consumer products to be sold in the Disney Stores
· Developed and maintained product delivery schedules to Disney’s distribution centers
Chase Bank – Assistant Vice President - New York, NY 1996-1999
Cardmember Services - Marketing
· Developed direct mail promotional creative with advertising agencies, mail list vendors and marketing agencies
· Went on press checks for direct mail projects to ensure color and quality of printed materials
· Managed direct reports
EDUCATION:
Columbia Business School, New York, NY 1994-1996
MBA, Marketing
Howard University, Washington, D.C. 1988-1992
BA, Economics/Business Administration
COMPUTER SKILLS: MAC & PC: Adobe Creative Suite, MS Office (Word, Excel, PowerPoint), Smartsheet, JIRA, SharePoint, Project, Visio, MRM/Workfront, Snagit, Outlook