Candidates About

Harley Bergsma

SUMMARY

Over 14 years as a proven project manager in the IT industry, leading development of projects and products on major software technology platforms including: B2B portals, commercial websites, e-commerce, desktop applications, widgets, social integrations, multi-channel marketing systems, video, music and mobile applications for iOS and Android.

EDUCATION

Certified Scrum Master                                  CSM #159768

Certified Scrum Product Owner                     CSPO#143767

Certified Scrum Professional                          CSP #143767

PMP Certification Courses                             42 hrs. PMI Training

San Diego State University                           MA, Educational Technology, 2002

New Mexico State University                        BA, English, 1999

EXPERIENCE

Sr. Technical Project Manager / Scrum Master

Answer Financial, Encino, CA                                                           October 2017-Current

Scrum Master of an auto and home insurance quoting application to transform an in-house product into a SaaS application for 3rd party vendors. Full practice of Scrum ceremonies including: backlog grooming, daily stand-up meetings, reviews, retrospectives.

Sr. Scrum Master

Pluto.tv, Los Angeles, CA                                                                   May 2016-May 2017

Scrum Master of Product teams focused on mobile applications for the delivery of TV video content. Full practice of the Scrum, daily stand-up meetings, reviews, retrospectives, sprint and release planning, demos and other Scrum-related ceremonies with distributed teams. Fully proficient with tools such as Slack, Jira, Confluence and Google Apps.

Sr. Scrum Master

Experian, Los Angeles, CA                                                                 Jan 2014-May 2016

Cross Channel Marketing Platform - Scrum Master of 4 development teams (3 onsite and 1 remote) Organized and facilitated Scrum processes, daily stand-up meetings, reviews, retrospectives, sprint and release planning, demos and other Scrum-related meetings. Responsible for development teams working on front-end UI enhancements, data architecture, performance engineering and marketing intelligence and analytics. Utilized Jira Greenhopper and Confluence for workflow tracking and documentation

Business Process Improvement - Lead Agile coach, trainer and evangelist within the development organization, workflow enhancements in Jira, release planning and process improvements

Scrum Master

Muve Music, Los Angeles, CA                                                            May 2013-Dec 2013

Muve Music iPhone App – Product development of new iPhone iOS Mobile Application 

Product concept to market lifecycle, developed product roadmaps, refined requirements into epics and user stories and acceptance criteria. Collaborated with UI/UX team to create full wireframes and UI. Conducted Scrum ceremonies with onshore and offshore developers.

Use of Jira GreenHopper and Confluence PM tools. Documented product specifications, researched and prioritized user requirements, strategic and business requirements.

Sr. Project Manager / Scrum Master

Grindr, Los Angeles, CA                                                                                 Feb 2012-May 2013

Scrum Master for in-house team of 9 engineers for iOS iPhone and iPad, Android, Blackberry and WP7 development. Facilitated the adoption of a fully Agile Product Development process, conducted weekly product review meetings to define product requirements, acceptance criteria and user stories for development backlogs. Facilitated design review sessions, wireframing, UX and UI design, business strategy and product roadmaps. Performed competitive analysis, marketing strategy, business intelligence and user acquisition.

Sr. Digital Producer

Mirum (formerly Digitaria), San Diego, CA                                       October 2011-Feb 2012

Producer for a $2.3 million web marketing account. Full oversight of 3 development teams (+20 resources) using both Waterfall and Agile methodologies on multiple concurrent web and media projects. Full product development of an adaptive site using Custom Drupal CMS and database management. Multi-level marketing strategy and multi-variant and A/B media campaigns as well as implementations across 16 localized language sites. Executive level communications with internal resources, clients, sales, vendors and multiple stakeholders and agencies.   

Sr. Digital Project Manager

McGraw-Hill Broadcasting, San Diego, CA                                      March 2008-Sept 2011

SMB Video Marketing Products - for small and medium businesses:

Mobile app implementations (iPhone, Android, Blackberry, WAP)

Marketing campaigns, ad placement, ad networks, SEO and video syndication.

Communications with sales teams, corporate and station management, partners, and outside vendors. Program management - local TV News websites: KGTV, KMGH, WRTV and KERO with over 30 million page views and 3 million visitors monthly.

Strategic business marketing, social media and planning in 4 local markets

ABC/Disney, Internet Broadcasting, ISG, Local.com, CityVoter, LSN, Dayport, JS-Kit, Adicio, BuyWithMe and The Union Tribune. Backend data systems architecture and integration and development of online video publishing and syndication process

Privacy Compliance Manager – audit and training for entire organization  

Sr. Project Manager

Mirum (formerly Digitaria), San Diego, CA                                       Feb 2007- March 2008

Project and Account Management - 35 large commercial customer websites through complete project development lifecycles including: McMillin Homes, Shopzoo, Shoe Palace, Munchkin, Bamboo Pet, Blissport, DDS Weblink and Avanir Pharmaceuticals.

Project Manager

Epic Cycle Interactive, San Diego, CA                                                           June 2006- Feb. 2007

Project Management - 6 top ranked NFL Websites: Redskins, Ravens, Eagles, Raiders, Panthers and Falcons. Inter-departmental management with IA, Design, Engineering, IT and Account Managers. External Client meetings, site visits, requirements gathering, demos and training

Estimating, bidding, budgeting, planning and assisting sales team with contracts

CRM/CMS experience with Ektron and custom applications, Web, interactive media, multimedia formats and on demand video/audio streaming, Advertising engines, static and flash banner ads and video pre-rolls, SEO implementation and optimization techniques

Project Manager

Microsoft Corporation, Redmond, WA                                                           Feb. 2003- Feb.2006

RSM Kits Management Delivery Project – RSM Kits Management was a Supply Chain application to enable Kits (OPKs) to be sent electronically to OEM customers worldwide. Project included code revisions, offshore development team management, legal reviews, change requests, OEM pilot testing and rollout of an electronic delivery system.

Software Order Center Project– Rewrite of the Kits Supply Chain UI. Project included gathering requirements among various groups upstream and downstream, developing ROM’s, use cases, functional specs, budget, schedule, managing an offshore development team, multiple prototyping and focus group testing with Sony, Dell, HP and Toshiba.

Sharepoint Developer - Several portals for internal and external stakeholders across MS Office initiatives. XML and HTML development, design, layout and navigation, teamsites and custom Infopath forms. Refinement of knowledge management processes of active projects, change request process, status reports, announcements, change requests and archiving.