
Venkata Sastry Gunturi
- Sr. SAP CRM lead techno-functional consultant
- Cincinnati, OH
- Member Since Jun 02, 2023

Venkata Sastry Gunturi
Professional Summary
Ø Senior SAP CRM lead techno-functional consultant with 10 years of US experience in developing applications for SAP Implementations (Full life cycle, upgrade and production support).
Ø Lead and mentor mid-sized teams in technology areas in ways that comply with architectural standards and established methodologies and practices.
Ø Lead efforts in the design, development, and implementation stages of the system development life-cycle including analysis, design, coding, documentation, testing, implementation, and training.
Ø Provide subject matter expertise on workability of designs, architecture, and testing. Research and recommend solutions to client requirements.
Ø Experience in developing applications for SAP implementations in Manufacturing, Healthcare/Pharmaceutical, Communications and Utility domains.
Ø An effective team player with excellent communication, leadership and co-ordination skills.
Ø Experience in development and configuration around CRM Sales, servicing and marketing modules.
Ø Complete business process understanding and technical expertise in CRM service management including creating/replicating IBase and working with service related transactions.
Ø Expertise in CTI configuration and integration with IC Web client.
Ø Experience in CRM Web UI development including component enhancement & configuration, BOL and GENiL programming.
Ø Experienced in configuration of business roles, navigation bar profiles, transaction launchers, partner determination procedures for CRM transactions and multi-level categorization (category modeler).
Ø CRM customization including customizing transaction types, defining actions and action profiles, defining date rules in service transactions.
Ø BSP Programming using HTMLB, CHTMLB and THTMLB tag libraries and java script.
Ø Middleware development including BDOC modeling, development of data exchange mapping modules and enhancement/development of adapter objects.
Ø Expertise in developing web applications using Web Dynpro – ABAP.
Ø Performance tuning tools of SAP ABAP and HANA; Single transaction analysis (STAD), ST12, SQL monitor (SQLM), Performance tuning worklist (SWLT), DBCOCKPIT, HANA Plan Viz, ABAP Test cockpit.
Ø Knowledge of ABAP programming on HANA database.
Ø Knowledge in building OData services using Net weaver gateway programming (data model, model provider class and data provider class etc.).
Ø Exposure to SAP UI5 development and FIORI Launchpad configuration.
Technology Summary
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CRM |
One order framework, Interaction Center, Service management, Sales and Marketing, Case management, Middleware. |
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CRM Interaction Center |
Alerts, ERMS, Agent Inbox, CTI configuration and Integration |
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CRM Technical |
AET, EEWB, BOL, GENIL programming, ESR Web services, Adobe Forms, BDoc’s extensions, ACE, Actions, Transaction launcher, IPC configuration. |
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CRM Service management |
I-Base, Service Agreements, Service Contracts, Service Plans, Service Orders, Service Confirmation, Service Billing, Complaints and returning processing, In-house repair, Warranty Claims, Action configuration. |
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CRM Sales |
Sales cycle, Opportunity management, Processes in quotation and order management, Quotation management, Order management, Contract management. |
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CRM Marketing |
Marketing plans, campaign management, segmentation, campaign automation, lead management and surveys, External list management. |
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ECC |
Sales Distribution (SD), Material management (MM), Finance (FI), Enterprise asset management (EAM). |
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ABAP |
ALV reports, Dialog programming, ALE/IDocs, Adobe forms, Smart Forms, BADI, BTE, Enhancement framework. |
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Enhancements |
AET, EEWB, Implicit and Explicit enhancements, BADI, BTE and FQEVENTS. |
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Web Applications |
SAP UI5, Java Script, JQuery, Angular JS, HTML5, Web UI component enhancement and configuration, Web Dynpro ABAP, Floor plan manager, BSP programming. |
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OData |
Service creation, implementation and maintenance, Model and Data provider classes, CRUD operations, function imports, media resources. deployment and generation, Models, Data provider class for CRUD operations, Function imports, Gateway client testing, logging and tracing via error log, etags. |
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SAP UI5 |
Web IDE development, Data binding & Models,, simple & complex controls, custom controls, resource handling/localization, components, navigation via routers, styling and theming, extending applications. |
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FIORI |
Configuration of transaction apps, extending transaction apps, customizing FIORI Launchpad. |
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HANA |
HANA studio, ABAP Development tool (ADT), CDS views, HANA SQL script, Hana stored procedures, ABAP database connectivity (ADBC), AMDP, Analytic, Attribute & Calculation views, Consumption of HANA views in ABAP (external views). |
Professional Experience
ERP Analysts Inc, OH Jul 2007 – Present
SENIOR SAP APPLICATION DEVELOPER
ERP Analysts is an Oracle Platinum Partner specialized in SAP / PeopleSoft implementations, upgrades and production support, Business Intelligence and Identity Management solutions.
Ø Development, enhancements and implementation of client server applications/web applications in ECC and CRM functional areas of SAP.
Ø Lead and mentor mid-sized teams in technology areas in ways that comply with architectural standards and established methodologies and practices.
Ø Lead efforts in the design, development, and implementation stages of the system development life-cycle including analysis, design, coding, documentation, testing, implementation, and training.
Ø Provide subject matter expertise on workability of designs, architecture, and testing. Research and recommend solutions to client requirements.
Ø Collaborate with analysts, designers, and system owners in development and testing of SAP software programs / applications.
Ø Ensure timely communications with internal customers or business analysts when diagnosing and resolving support problems.
Ø Identify new technologies that can be incorporated to improve the performance / usability and propose implementation plan.
Ø Provide quality assurance, operational support of current applications, assisting IT management in the management of the development lifecycle, and assessment and delivery of code solutions.
Allergan LLC, Irvine CA 07/12 - Present
SAP CRM LEAD Consultant
Environment: ECC 6.0, CRM 7.0
Allergan Inc is a global pharmaceutical company, focusing on ophthalmic pharmaceuticals, dermatology, neuroscience, urology and cosmetics.
Ø Involved project preparation plans, leading design workshops, requirement gathering and analysis, providing development estimates.
Ø Prepare UAT test cases and conduct UAT sessions with responsible business stake holders for sign-off.
Ø Identify, prepare and coordinate in executing cut-over activities for project go-live.
Ø Develop, enhance and support applications in ECC and CRM functional areas.
Ø Develop and enhance applications around CRM Interaction center, sales and web channel.
Ø CRM: LORD Interface development and customization on CRM Interaction center and web channel.
Ø CRM: Web service (SOAP) interfaces with SFDC system to distribute master and transactional data.
Ø CRM: Customer master application development utilizing case management.
Ø CRM: Docu-Sign web services to send and receive signed forms electronically.
Ø CRM: CRM customization and Web UI component enhancements.
Ø CRM: Middleware enhancement to replicate custom fields for business partner and products.
Ø CRM: AET/EEWB to enhance Business partners and transactions.
Ø CRM: Multi-level categorization for CRM transactions.
Ø CRM: Implemented BADI ‘ES_CRM_RF_Q1O_SEARCH’ to search CRM activities by custom fields.
Ø CRM: OData services development for consumption in Mobile applications.
Ø CRM: ERMS, Agent Inbox.
Ø SD: Extensively worked on VOFM routines, sales order user exits and custom ALV reports.
Ø SD: Business forms development using smart forms and Adobe forms.
Ø SD: ALV report display backorders with projected dates of inventory resupply.
Ø FI: Custom transaction to create G/L postings for one-time vendors.
Ø FI: Custom transaction to automate invoice processing (MIRO) for the POs corresponding to the third-party sales orders created for drop-ship to end customers.
Sharp Electronics, Mahwah, New Jersey 07/10 – 07/12
Environment: ECC 6.0, SD, CRM 7.0
Senior CRM ABAP Consultant
Sharp Corporation is a Japanese multinational corporation that designs and manufactures electronic products.
Ø Full life cycle implementation of CRM 7.0 Service management with UBB (Usage based billing).
Ø Involved SAP upgrade to ECC 6.0 to ECC 5.0.
Ø CRM: Syclo integration - Sharp service process integration with Syclo for technicians to access assigned service orders on mobile devices and update status and parts used. Updated statuses were used in calculating labor hours and updated parts were saved on confirmations to consume it from technician's Van stock.
Ø CRM: Developed custom ICSS (internet customer self-service) using Web Dynpro ABAP. The application allows customers to i) create service requests, ii) place consumable orders iii) update meter read of their equipment’s, iv) display history of service transactions created for equipment.
Ø CRM: Developed Web Dynpro application for dealers to i) update status on service request notifications, ii) update meter reads and iii) add parts on service orders assigned to them.
Ø CRM: Developed WDA application to facilitate dealers to update service request notifications, update meter reads, add parts etc., on assigned service orders.
Ø CRM: Developed a WDA application to display Service Order History report which includes details such as Equipment, Service Partner, Technician, Meter Reads and Work done etc.,
Ø CRM: Configured action definition and implemented BADI “EXEC_METHODCALL_PPF” to calculate the labor hours spent by technician working on service orders and add them as items on service confirmation. Labor item is added as a follow-up to the service order service item so that the cost / revenue will be posted to the right internal order.
Ø CRM: Prepared conversion program to load IBase, Equipment’s and service contracts into CRM system.
Ø CRM: Worked on Navigation Bar Profiles and Transaction launcher.
Ø CRM: EEWB to enhance Business partner with time dependent attribute table which controls the substitution reading type and usage estimation flag to determine if billing estimation is allowed using EEWB.
Ø CRM: AET to enhance sales order item with custom field called ‘Made to order’.
Ø CRM: AET tool to i) Enhance service contract header with billing related information and ii) service order items with valuation type and rush order field.
Ø CRM: Implemented BADI’s to replicate and copy valuation type from CRM to ECC (e.g., service order to reservation)
Ø CRM: Implemented BADI ‘CRM_COND_COM_BADI’ to determine and default pricing item category usage for service contracts created with reference to orders.
Ø CRM: Implemented BADI to determine usage volume estimation sequence on service contract and calculate usage volume estimate based on i) previous “N” readings and ii) reading entered by service technician.
Ø CRM: Implicit enhancement to substitute reading type when meter reads are entered by service technicians.
Ø CRM: Implemented BADI “CRM_MPK_BADI” to perform equipment meter read validations.
Ø CRM: Other custom developments such as generating billing due list for service contracts, generated consolidate invoices based on payer etc.
Ø CRM: Configured Middleware for initial and delta loads of service transactions, Business partners and equipment’s.
Ø CRM: Smart forms for UBB Invoice, Credit/Debit Memos, Service Notification and Email Reminders.
Ø SD: Developed WDA to create RA (Returns authorizations) online using original invoice or a reference order number. Application also facilitates users to track the status of their RAs.
Ø SD: Implemented BADI LE_SHP_DELIVERY_PROC to check if the ship-to partner of sales order has direct-ship indicator present on customer master and copy address from order into delivery. This avoids the product from being shipped to Canada warehouse and instead shipped directly to customer
Other Projects
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Deloitte, TN |
04/10 - 07/10 |
ECC 6.0, FI |
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Avaya, NJ |
09/09 - 03/10 |
R/3 4.6C , SD, PM |
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Comcast, PA |
03/09 -09/09 |
ECC 6.0 ,HCM |
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Fairfax Water, VA |
10/08 - 02/09 |
ECC 6.0, ISU, EAM |
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Monsanto , MO |
07/07 - 09/08 |
ECC 4.6C, MM, SD |
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Teleflex Medical, NC |
01/07 - 05/07 |
ECC 6.0 ,SCM, WM, FI |
Education
Ø Masters of Science, Ohio University 2008